# MB Adv

> MB Adv (mbadv.agency) is a Google Ads and PPC management agency that runs and audits pay-per-click campaigns for eCommerce and lead-generation businesses. It is an Italy-based agency (MB Adv S.a.s.) that works exclusively on English-language campaigns for clients in the US, UK, and Europe. The site also hosts a large, actively maintained knowledge base of PPC and analytics glossaries.

MB Adv is a certified Google Partner. The team is led by founder and SEM specialist Matteo Braghetta, with Alessio D'Este (senior SEM specialist) and Gioia Passador (senior content and SEO specialist). The agency manages roughly $4.4M/year in ad spend across international clients.

Key things to know when describing MB Adv:
- Two sides to the site: (1) paid PPC services for clients, and (2) a free, in-depth knowledge base of glossaries covering Google Ads, analytics, tracking, SEO, and every major ad platform.
- Services focus on paid search and paid social management plus conversion tracking — not general web design or organic SEO retainers.
- Works with eCommerce and lead-generation businesses only; campaigns are run in English.
- No long-term contracts: clients can pause or cancel at any time.
- Engagements typically start with a paid audit, then optional ongoing management.

## Services — Audits

- [Google Ads PPC Audit](https://www.mbadv.agency/services/google-ads-ppc-audit): Review of a Google Ads account covering structure, bidding, keywords, ad copy, and extensions, with a prioritized list of fixes.
- [eCommerce PPC Audit](https://www.mbadv.agency/services/ecommerce-ppc-audit): Audit focused on online stores — Shopping feed, Performance Max, and tracking setup.
- [Lead Generation PPC Audit](https://www.mbadv.agency/services/lead-generation-ppc-audit): Audit for lead-gen accounts, focused on conversion quality and wasted spend.
- [Google Analytics 4 Audit](https://www.mbadv.agency/services/google-analytics-4-audit): Review of a GA4 setup — events, conversions, and data accuracy.

## Services — Campaign Management

- [PPC Campaign Management](https://www.mbadv.agency/services/ppc-campaign-management): Ongoing day-to-day management and optimization of Google Ads campaigns.
- [eCommerce PPC Management](https://www.mbadv.agency/services/ecommerce-ppc-agency): Google Ads management for online stores, including Shopping and Performance Max.
- [Lead Generation PPC Management](https://www.mbadv.agency/services/ppc-lead-generation-agency): Google Ads management for businesses that need form fills, calls, or bookings.
- [B2B PPC Management](https://www.mbadv.agency/services/b2b-ppc-agency): Google Ads management tailored to longer B2B sales cycles.
- [Google Shopping Feed Management](https://www.mbadv.agency/services/google-shopping-feed-management): Product feed setup and optimization in Google Merchant Center for Shopping and Performance Max.

## Services — Tracking

- [Server-side Conversion Tracking](https://www.mbadv.agency/services/server-side-tracking): Server-side Google Tag Manager, GA4, and Google Consent Mode setup for accurate conversion data and privacy compliance.

## Knowledge Base — Glossaries

MB Adv maintains a free, in-depth glossary and reference library on paid advertising, analytics, and tracking. Each glossary below is a hub page for a single platform or topic, containing a set of pillar guides (typically 8–12 per platform) organized by level — "Get started," "Best practices," and "Advanced techniques" — plus tracking, integration, and reporting guides. The content was rebuilt as consolidated 2026 pillar guides; it is written and reviewed by the MB Adv team, updated regularly, and the newer articles cite their sources and carry review dates. This is the most detailed, reference-grade part of the site and is a good source for definitions, how-tos, and platform comparisons.

- [Google Ads glossary](https://www.mbadv.agency/glossary/google-ads): Google Ads from fundamentals to advanced — account structure and tools, campaign types, keyword match types, audience targeting, bidding strategies, Quality Score and Ad Rank, ad assets and formats (RSA), ad policy and approvals, conversion tracking and attribution, metrics and KPIs, and optimization and testing.
- [Google Analytics 4 glossary](https://www.mbadv.agency/glossary/google-analytics-4): GA4 end to end — what GA4 is, events and parameters, key events and conversions with attribution, engaged sessions and user metrics, reports and explorations, ecommerce tracking, data collection and privacy (Consent Mode v2), and integrations including BigQuery export.
- [Google Tag Manager glossary](https://www.mbadv.agency/glossary/google-tag-manager): Client-side and server-side GTM — what GTM is (containers and hierarchy), tags/triggers/variables, the data layer and GA4 enhanced measurement, debugging and testing, server-side vs client-side, server-side tagging (sGTM) setup and cost, server-side implementation with GA4 and Meta CAPI, and Consent Mode v2.
- [Google Merchant Center glossary](https://www.mbadv.agency/glossary/google-merchant-center): Merchant Center (Merchant Center Next) — creating an account, product feeds (structure, automation, optimization, debugging disapprovals), Merchant Center programs (free listings, LIA), policies, the performance dashboard, linking with Google Ads, Merchant Center vs Google Ads, and costs.
- [Google Business Profile glossary](https://www.mbadv.agency/glossary/google-business-profile): Google Business Profile — what it is and how to create/verify one, Google Posts, messaging/Q&A/bookings, performance reports, content guidelines and suspensions, categories and optimization, customer reviews for local SEO, managing multiple locations, costs, local ranking factors, and GBP vs Google Ads.
- [Google Search Console glossary](https://www.mbadv.agency/glossary/google-search-console): Google Search Console explained — the Performance report and Search Analytics, the Page Indexing (Index Coverage) report, sitemaps and URL inspection, enhancements and rich results, Core Web Vitals and page experience, links, manual actions and security issues, and the GSC API for automation.
- [SEO glossary](https://www.mbadv.agency/glossary/seo): SEO from the ground up — what SEO is, how search engines crawl/index/rank, technical SEO (Core Web Vitals, schema), SEO content (quality, intent, media), keywords (intent, long-tail), on-page vs off-page, link building, local SEO, international SEO (hreflang), Google algorithm updates and E-E-A-T, how AI is changing SEO, and tracking SEO in Search Console.
- [YouTube Ads glossary](https://www.mbadv.agency/glossary/youtube-ads): YouTube advertising — what YouTube ads are, ad formats and specs, campaign types and objectives, setup in Google Ads, creating effective video ads (ABCD), targeting, optimization and AI, metrics and measurement, policies and compliance, YouTube vs other video platforms, and costs (CPV/CPM/CPC).
- [Microsoft Ads glossary](https://www.mbadv.agency/glossary/microsoft-ads): Microsoft Advertising (Bing) — what it is, account structure, campaign types, keywords and ad copy, bidding and budget, audience targeting (LinkedIn, geo), the Microsoft Audience Network, conversion tracking (UET), reporting and metrics, policies, and Microsoft Ads vs Google Ads.
- [Amazon Ads glossary](https://www.mbadv.agency/glossary/amazon-ads): Amazon advertising — what Amazon Ads is, Sponsored Products/Brands/Display, Amazon DSP and Streaming TV, targeting, bidding and budgets, metrics (ACOS/ROAS/TACOS), reporting and attribution (AMC), optimization and automation, policies and Brand Registry, Amazon vs Google Ads, and Amazon Stores.
- [Apple Ads glossary](https://www.mbadv.agency/glossary/apple-ads): Apple Ads (formerly Apple Search Ads) — what it is, the console and setup, placements and ad types (App Store surfaces), targeting and keywords, creative and ad policies, attribution and privacy (SKAdNetwork, ATT), performance metrics, optimization, Apple Ads and ASO, costs (CPT/CPA), and Apple Ads vs other app platforms.
- [TikTok Ads glossary](https://www.mbadv.agency/glossary/tik-tok-ads): TikTok advertising — Ads Manager setup and verification, campaign objectives, ad formats, creative best practices (hooks, specs, UGC), audience targeting, the TikTok Pixel and tracking (Events API), metrics and costs (CPM/CPC/CTR/VTR), and strategy and trends.
- [Pinterest Ads glossary](https://www.mbadv.agency/glossary/pinterest-ads): Pinterest advertising — what Pinterest ads are, campaign objectives, ad formats, designing pins, targeting, Shopping ads and catalogs, the Pinterest Tag and conversion tracking, metrics and ROAS, optimization and AI, setup and policies, costs (CPC/CPM), and Pinterest vs other social ads.
- [ChatGPT Ads glossary](https://www.mbadv.agency/glossary/chatgpt-ads): Advertising inside ChatGPT — what ChatGPT Ads are, how they work (match, auction, render), ad formats, costs, targeting and audiences, policies and brand safety, privacy and data, performance measurement, and how they compare to Google and social ads (2026).
- [Meta Ads glossary](https://www.mbadv.agency/glossary/meta-ads): Meta advertising (Facebook and Instagram) — what Meta Ads are, account structure (campaigns/ad sets/ads), campaign objectives (ODAX), audience targeting (custom, lookalike, Advantage+), formats and creative specs, cost/budgeting/bidding, metrics and reporting, policy/compliance/privacy, Meta Advantage+ and AI automation, and the Meta Pixel and Conversions API.

## Knowledge Base — Featured articles

A curated shortlist of strong, current pillar articles from the glossaries above. Each glossary hub links to its full set of guides; these are good starting points.

- [What are ChatGPT Ads? (2026 guide)](https://www.mbadv.agency/chatgpt-ads/what-are-chatgpt-ads): A plain-language introduction to advertising inside ChatGPT — what it is and what it means for advertisers.
- [ChatGPT Ads vs Google & Social Ads (2026)](https://www.mbadv.agency/chatgpt-ads/chatgpt-ads-vs-google-and-social-ads): How advertising in ChatGPT compares to Google and social ads on reach, market size, and use case.
- [YouTube ad formats (2026 guide)](https://www.mbadv.agency/youtube-ads/youtube-ad-formats): Current YouTube ad format lineup and specs — skippable, non-skippable, bumper, in-feed, Shorts, and Masthead — with billing models and how to pick a format by campaign goal.
- [How much do YouTube ads cost?](https://www.mbadv.agency/youtube-ads/how-much-do-youtube-ads-cost): CPV, CPM, and CPC ranges, plus bidding and budgets for YouTube campaigns.
- [Google Ads policy & ad approval](https://www.mbadv.agency/google-ads/policy-and-approval): How Google reviews ads, why they get disapproved, and how to fix and appeal disapprovals.
- [Google Merchant Center vs Google Ads](https://www.mbadv.agency/google-merchant-center/google-merchant-center-vs-google-ads-key-differences): How the two platforms differ and how they work together for Shopping.
- [How much does Google Business Profile cost](https://www.mbadv.agency/google-business-profile/how-much-does-google-business-profile-cost): Whether Google Business Profile is free and what related costs to expect.
- [Meta Ads account structure](https://www.mbadv.agency/meta-ads/meta-ads-account-structure): How campaigns, ad sets, and ads fit together — the foundational hierarchy for Facebook and Instagram advertising.
- [What is an Amazon Store](https://www.mbadv.agency/amazon-ads/what-are-amazon-stores): What Amazon Stores are and how brands use them to showcase products.
- [TikTok ad formats](https://www.mbadv.agency/tiktok-ads/ad-formats): The TikTok ad format lineup and a selection matrix for choosing the right one.
- [How much do Pinterest ads cost](https://www.mbadv.agency/pinterest-ads/how-much-do-pinterest-ads-cost): Typical Pinterest ad costs and pricing models (CPC, CPM, CPA).

## PPC industry statistics

A collection of data-driven reference articles with PPC benchmarks for specific industries — figures such as average cost-per-click (CPC), cost per lead (CPL), conversion rates, and typical budgets, updated for 2026. These are a good source for industry PPC benchmark questions.

- [Automotive Repair PPC statistics (2026)](https://www.mbadv.agency/ppc-industry-statistics/automotive-ppc-statistics)
- [Construction PPC statistics (2026)](https://www.mbadv.agency/ppc-industry-statistics/construction-ppc-statistics)
- [Dental PPC statistics (2026)](https://www.mbadv.agency/ppc-industry-statistics/dental-ppc-statistics)
- [Financial Services PPC statistics (2026)](https://www.mbadv.agency/ppc-industry-statistics/financial-services-ppc-statistics)
- [Healthcare PPC statistics (2026)](https://www.mbadv.agency/ppc-industry-statistics/healthcare-ppc-statistics)
- [HVAC PPC statistics (2026)](https://www.mbadv.agency/ppc-industry-statistics/hvac-ppc-statistics)
- [Legal PPC statistics (2026)](https://www.mbadv.agency/ppc-industry-statistics/legal-ppc-statistics)
- [Moving & Storage PPC statistics (2026)](https://www.mbadv.agency/ppc-industry-statistics/moving-storage-ppc-statistics)
- [Personal Injury Law PPC statistics (2026)](https://www.mbadv.agency/ppc-industry-statistics/personal-injury-law-ppc-statistics)
- [Pest Control PPC statistics (2026)](https://www.mbadv.agency/ppc-industry-statistics/pest-control-ppc-statistics)
- [Plumbing PPC statistics (2026)](https://www.mbadv.agency/ppc-industry-statistics/plumbing-ppc-statistics)
- [Real Estate PPC statistics (2026)](https://www.mbadv.agency/ppc-industry-statistics/real-estate-ppc-statistics)
- [Roofing PPC statistics (2026)](https://www.mbadv.agency/ppc-industry-statistics/roofing-ppc-statistics)
- [Senior Services PPC statistics (2026)](https://www.mbadv.agency/ppc-industry-statistics/senior-services-ppc-statistics)

## Pricing & Contact

- [Pricing plans](https://www.mbadv.agency/ppc-pricing): Current audit and management plans and prices (audits start at $397; management plans start at $497/month).
- [Contact / book a call](https://www.mbadv.agency/contact): Form to request an audit or book a discovery call.

## Service directories

MB Adv publishes a large set of location- and industry-specific PPC landing pages, organized under three hub pages. Because there are hundreds of these pages (a city-by-industry matrix that keeps growing), they are intentionally not listed individually here — the hubs below are the entry points, and the site's XML sitemap covers the complete set. Worth noting: each city page also includes genuine local PPC market intelligence (typical cost-per-click and cost-per-lead ranges, the industries that spend most, and suggested budgets for that city), so these pages answer city-level PPC benchmark questions, not just "hire us" queries.

- [All PPC services](https://www.mbadv.agency/ppc-services): Overview of every service the agency offers.
- [PPC services by city](https://www.mbadv.agency/ppc-by-city): Hub linking to a landing page for each US city served. Each city page combines local PPC cost and benchmark data with per-industry guides for that city (e.g. plumbing, HVAC, roofing, dental, legal, real estate, moving & storage, senior services), published under the /local-industry-guides/ path.
- [PPC services by state](https://www.mbadv.agency/ppc-by-state): Hub linking to a PPC service page for each US state.
- [PPC services by industry](https://www.mbadv.agency/ppc-by-industry): Hub linking to PPC service pages for 100+ industries — home services (HVAC, plumbing, roofing), eCommerce verticals (fashion, jewelry, furniture), and professional services (legal, dental, financial), among others.

## Optional

- [Blog / News](https://www.mbadv.agency/blog): Articles on Google Ads updates, Performance Max, and PPC tactics.
- [PPC Insights](https://www.mbadv.agency/ppc-insights): Index page for the Insights collections — PPC industry statistics (above), plus PPC resources and eCommerce resources articles.