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How we work

Your first month, in order.

The same service in every plan: what happens from activation to the first monthly call. After that, every month repeats from week 1.

1Month one

Activation: we fix the count first.

We set up server-side tracking, Consent Mode v2 and GA4, so Google and Meta see the sales the browser misses. What Google estimates when consent is denied stays apart from what we measure.

The same 100 sales, two counts
Browser tagWith our setupSame rates as the calculator for the US (12–22% lost). Illustrative split, not a client measurement.
2Week 1

Week 1: campaigns go live on the new data.

From here every month follows the same calendar. Tap a day to see what happens on it.

A month on your account

Daily optimization, tests, budget moves, a report and a call.

Day 3Creative test #1 goes live against the current best ad.
Example month.
Week 15 days with work
Week 23 days with work
Week 34 days with work
Week 44 days with work
3Mid-month

Mid-month: budget follows measured sales.

BudgetSpend moves to the campaigns and platform bringing measured sales.
CreativesNew creatives go into test: 4, 6 or 8 a month on Google + Meta plans.
Search termsRead every week, with new negatives added. AI-assisted.
4Report

Day 1: the monthly report.

MB AdvGrowth plan · ecommerce · ~150 purchases a month · Month 4Sent on day 1, then the call
Example month · against month 3
Ad spend
$6,500+1%
Purchases
152+6%
Cost per purchase
$42.80−4%
  1. What changedCost per purchase up 18% on two PMax asset groups since day 12.AI-assisted
    What we decidedMatteopause one asset group, move 15% of its budget to Search.
    What we didBudget moved on day 15.
  2. What changedNew 9:16 video beats the control on click-through by 1.4×.
    What we decidedAlessiamake the video the control; brief two variations.
    What we didTwo video variants produced and launched on day 17.AI-assisted
  3. What changed41 new irrelevant search terms.AI-assisted
    What we decidedMatteoadd 38 negatives, keep 3 for a test.
    What we didNegative keyword list updated.

We use AI to go through search terms, performance changes and creative variants faster. Every decision is made by a named person.

5Call

Then the call.

One call a monthWe go through the report with you and agree the next month.
CallsPick a time in your own time zoneWe answer in writing within one working day.

Also in every plan

Your accounts and data stay yours.Google Ads, Meta, GA4 and the tracking container are in your name. We have access you can revoke.
Calls in your own time zone.Pick a time when you book. We answer in writing within one working day.
Three-month minimum, then month to month.Long enough to see results, short enough to leave.
Plans · the US

One monthly fee, set by your ad spend

Activation $500 oncetracking included

Start

$590$990/month

Ad spend
up to $3,000
New creatives
on Google + Meta plans4 a month
Book a call · Start

Growth

$790$1,290/month

Ad spend
$3,000 – 10,000
New creatives
on Google + Meta plans6 a month
Book a call · Growth

Scale

$1,140$1,940/month

Ad spend
$10,000 – 25,000
New creatives
on Google + Meta plans8 a month
Book a call · Scale
In every plan
  • Management of campaigns, creatives and budget
  • A monthly report: what changed, what we decided, what we did
  • One call a month, in your time zone
  • Accounts in your name: our access you can revoke
Three-month minimum, then month to month.

Managed on numbers you can check.

Plans for the US