Google Shopping feed management
Your feed decides which searches show your products. We clean it, structure it by margin and keep it approved in Merchant Center, as part of every plan that includes Google.
$4.4M in ad spend managed a year (USD)Shopping ads are only as good as the feed behind them.
Google reads titles, attributes and categories to decide when a product appears. A thin feed shows the wrong products for the wrong searches, and rejected items quietly drop out.
Titles and descriptions written the way people search make a product relevant to more queries and get it clicked more often. Custom labels add the bid control a feed doesn’t have on its own.
We treat the feed as part of the campaign: what is in it, and how it is grouped, decides where the budget goes.
A feed built for the budget, not just for approval.
- By margin, not by revenue.Custom labels group products by margin and price, so you can bid harder on what earns and less on what barely pays.
- Maintained every month.New products, stock and prices change; the feed is checked every month, not set once and forgotten.
- Approved in Merchant Center.Disapprovals and warnings fixed as they come, so products don’t quietly drop out of the auction.
- Connected to bidding.The same labels drive campaign structure and budget, so the feed and the bids work as one.
Six steps, then every month.
- Example product.Before
- Brand
- missing
- GTIN
- missing
- Size
- missing
- Color
- Blue
After- Brand
- Kestrel
- GTIN
- 0 12345 67890 5
- Size
- 10
- Color
- Blue
- Example product.Before
- Category
- Shoes
After- Category
- Apparel & Accessories > Shoes > Athletic Shoes
- Example product.Before
- Stride 4
- no label
- Trail 2
- no label
- Socks, 3-pack
- no label
After- Stride 4
- margin: high
- Trail 2
- margin: mid
- Socks, 3-pack
- margin: low
- Example product.Before
- Title
- Stride 4
After- Title
- Kestrel Stride 4 Men’s Road Running Shoes, Size 10, Blue
- Example product.Before
- Status
- Disapproved: missing GTIN
After- Status
- Approved
- Example product.Before
- New products
- 12 not in the feed
- Prices
- 3 differ from the site
- Stock
- 5 sold out, still advertised
After- New products
- all in the feed
- Prices
- match the site
- Stock
- sold out, paused
Included in every plan with Google Ads.
From $590 a month on Google only, or $990 with Meta. Activation $500 once, tracking included.
Questions about feed management
Does it cost extra?
No. Feed management is included in every plan that includes Google Ads.
Which platforms do you work with?
Any store that sends a feed to Merchant Center, directly or through an app.
Do you need access to my store?
Access to Merchant Center, and to the feed app if you use one.
Related services
- Google Ads management Shopping and Performance Max run on this feed, in the same plan.From $590/month
- Ecommerce PPC Campaigns split by margin, with the feed priority set from it.From $590/month
- Account audit See first what the feed and Shopping campaigns are missing.$297 once
- Server-side tracking Purchases counted with their value, so bidding learns from what sells.$500 once