Google Ads & PPC audit
$297, once
A written review, a video walkthrough and a 30-minute call: what works, what doesn’t, and what we would do next.
Direct payment, one-off. No subscription.
$4.4M in ad spend managed a year (USD)- Campaign structureWorks
- Search terms & keywordsFix first
- Bidding strategyImprove
- Ads & creativesImprove
- Conversion trackingFix first
- GA4Improve
- Shopping feedWorks
Six areas of the account.
- Campaign structureHow campaigns are split by product, margin, brand and intent, and where budget overlaps.
- Search terms and keywordsWhat you actually pay for: match types, wasted terms and missing negatives.
- Bidding and budgetWhether the bid strategy fits your volume and learns from the right conversions, and how budget is split across campaigns.
- Ads and creativesCopy, assets and formats on Google and Meta, and what is tired or missing.
- GA4, tracking and attributionWhat GA4 and the ad platforms count, what is lost to ad blockers, Safari and consent, what is counted twice, and whether CRM data reaches the ads.
- Feed and ShoppingFor stores: Merchant Center, titles, attributes and rejected products.
The feed and Shopping campaigns, where most of the budget goes: titles, attributes, rejected products and how products are grouped. Then whether bidding learns from purchases with their value.
Cost per lead and what a lead is worth: the search terms you pay for and the negatives that are missing, and the forms people fill in, from the click to the lead you accept.
A document, a video and a call, in three to five working days.
What works, what doesn’t, and what we would do next, in order of impact. You’re in control: fix it yourself, pass it to your team, or let us do it.
- DocumentFindings, ranked by impact
- Video walkthroughMatteo walks through your account, one chapter per area
- Call · 30 minutes
- 0–10 minThe findings that matter most
- 10–20 minWhat we would do next, in order
- 20–30 minYour questions
- Day 0Full access to the accounts
- Days 1–5We review the account
- In 3–5 working daysThe document and the video
- ThenThe 30-minute call, at a time you pick
How it works
- Pay.Direct checkout, one-off.
- Give read-only access.Google Ads, Meta and GA4. We change nothing.
- Get the audit.A document and a video within three to five working days of full access.
- Talk it through.A 30-minute call with Matteo. Pick a time in your own time zone.
Two ways to work with us.
$297 once
For teams who will apply the changes themselves.- A one-off review of the account as it is today
- Document, video and a 30-minute call
- Read-only access, we change nothing
from $590 /month
For businesses who want us to run the account.- Management, a monthly report, one call a month
- Tracking set up in month one ($500 activation)
- Three-month minimum, then month to month
Sign a plan within 30 days and the $297 comes off your activation.
Questions about the audit
What access do you need?
Read-only access to Google Ads, Meta and GA4. We can see everything and change nothing.
What does the audit cover?
Google Ads, Meta Ads, GA4 and tracking. The price is the same with one platform. Other ad platforms are not included.
How long does it take?
Three to five working days from full access to the accounts.
Is the audit price deducted if I choose a plan?
Yes, within 30 days: the $297 comes off your activation, so you pay $203 instead of $500.
Who makes the changes?
You choose: fix it yourself or with your team, or let us do it as part of a management plan.
Do you work in languages other than English?
No. We run and review English-language campaigns only.
Related services
- Server-side tracking If the audit finds lost or double-counted conversions, this is the fix.$500 once
- Google Ads management Let us apply the findings and run the account month to month.From $590/month
- Shopping feed management For stores: the feed fixes the audit points to, included in plans with Google.Included in plans with Google
- How we work What a month looks like once the account is ours to run.The same in every plan
Find what your account is missing.