Start
$590$990/month
1 platform · Google or MetaGoogle + Meta- Ad spend
- up to $3,000
- New creativesmade by us
- Google + Meta only4 a month
PPC lead generation agency · Google and Meta
PPC lead generation
Google and Meta ads for businesses that sell through a form or a call, judged on the leads you accept. We send those back to the ads, so bidding learns from them.
5.0 on Fiverr Pro · 723 reviews
$4.4M in ad spend managed a year (USD)
$4.4M in ad spend managed a year (USD)Cost per lead goes down. The leads get worse.
When every form fill counts as a conversion, Smart Bidding finds the cheapest ones: wrong area, wrong service, people who never answer the phone.
We agree with you which leads count, track them as their own conversion and send them back to Google and Meta.
Is this for you?
- You sell a service through a form, a call or a booking.
- You spend up to $25,000 a month on ads. Above that, a custom plan.
- You can tell us which leads were good, even from a spreadsheet.
What we do
Our PPC lead generation services
- Accepted leads as the goal.We send Google and Meta the leads that passed, not every submission.
- Forms, calls and bookings tracked.Each form, call and booking counted as a lead, with its source kept until it is accepted.
- Audiences and segments.Campaigns split by service and area; audiences built from the leads you accepted.
- Search terms, every week.We read them and exclude jobs, free, DIY and the areas you do not serve.
- Local where it matters.Location targeting and ad schedules set to where and when you can answer.
- Landing page feedback.Where the form loses good leads: too many fields, no price signal, no proof.
- Ad and form tests.Headlines, offers and form length tested against the current best, read on accepted leads.
- A weekly read, a monthly report and call.Leads, accepted leads, cost per accepted lead and, where you share them, the deals closed.
Google and Meta
Google and Meta for leads.
Why tracking comes first
Bidding learns from the leads it is told about.
A form fill and a customer are the same person on different days. If your tracking cannot connect them, the ads optimise for the form.
During activation we set up server-side tracking, Consent Mode and the link between ad clicks and your CRM, so a lead keeps its source.
How our tracking works →An example on a local service
Start plan, local services.
- Scale
- ~40 leads a month
- Ad spend
- ~$2,000 a month
- Platforms
- Google + Meta
+21%Leads counted with our setup−12%Cost per lead, months 3–6
Illustrative example, in USD. Real accounts, anonymised, are on the results page.
Leads per two weeks · 12 months
browser-measuredmeasured with our setupcost per acquisition, USDHow we start
From application to first campaigns
- Book a 20-minute call.Five questions about your market, spend and platforms, then pick a time.
- Call with Matteo.20 minutes on your account. Pick a time in your own time zone.
- Activation.In month one we set up the accounts and the tracking. $500, once.
- First campaigns.They go live on the new data, with the first creatives of the month.
Why our lead generation PPC is different
- Four people, no hand-offs.
- The person who reads your account is the one who changes it.
- Measured on accepted leads.
- A cheaper lead you cannot sell to is not an improvement.
- Your accounts stay yours.
- Google Ads, Meta, GA4 and the tracking container are in your name. We have access you can revoke.
- A clear minimum.
- Three months, then month to month.
A Google Partner agency. Google gives the status to agencies that meet its requirements on ad spend, account performance and certifications.
What clients say
5.0 · 723 reviews on Fiverr Pro“Top-notch, always highly value working with Matteo. An absolute Google Ads Genius. This is approximately the 8th time I have hired him and he's helped us get 6-7 ROAS.”
“Working with Matteo on my Google Ads was a game-changer. He's not just a strategist, he's a true partner.”
“MB Adv delivered exceptional work with outstanding professionalism and lots of patience, taking time to see effects of changes made and not just do the work and submit it.”
Plans · the US
Activation $500 oncetracking includedOne monthly fee, set by your ad spend
Growth
$790$1,290/month
1 platform · Google or MetaGoogle + Meta- Ad spend
- $3,000 – 10,000
- New creativesmade by us
- Google + Meta only6 a month
Scale
$1,140$1,940/month
1 platform · Google or MetaGoogle + Meta- Ad spend
- $10,000 – 25,000
- New creativesmade by us
- Google + Meta only8 a month
In every plan
- Management of campaigns, creatives and budget
- A monthly report: what changed, what we decided, what we did
- One call a month, in your time zone
- Accounts in your name: our access you can revoke
Three-month minimum, then month to month.
ChatGPT Ads: a separate pilot, $250/month, added to a plan. See the pilot →
FAQ · Lead generation PPC
Lead generation PPC, answered.
What is PPC lead generation?
Paid ads on Google and Meta that bring enquiries instead of online sales: forms, calls and bookings. You pay per click; we judge it on the leads you accept, not on how many forms come in.
How much does PPC lead generation cost?
A fixed monthly fee set by your ad spend: from $590 a month for one platform, $990 for Google + Meta, plus a one-off activation of $500 that sets up the tracking. Your ad spend goes straight to the platforms.
How do you know which leads were good?
We agree with you what an accepted lead is, then you mark them, in your CRM or a shared spreadsheet. That is the number we report.
Do I need a CRM?
It helps, but a shared spreadsheet is enough to start.
How long does PPC take to bring in leads?
The first leads come as soon as campaigns go live, after the tracking is set up in month one. Quality takes longer: bidding needs six to eight weeks of accepted leads to learn from.
Is PPC better than SEO for lead generation?
They do different jobs. PPC brings leads from the first weeks and stops when you stop paying; SEO takes months and keeps working. We only run PPC, so we will tell you when it is not the right channel.
Do you track phone calls?
Yes. Calls from the ads and from the site are tracked as leads, and the ones you accept go back to Google and Meta like the forms.
Who owns the ad accounts and the data?
You do. Everything is in your name; our access can be revoked at any time.
Do you run campaigns in other languages?
No. We write and run campaigns in English only, for the US, the UK and Europe.
How soon can you start?
Management starts 48 to 72 hours after you approve; the tracking is set up during month one.
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