PPC Blog

Google Ads Missed Growth Opportunity: a new signal for budget and bid decisions

Using Google Search Console to make smarter Google Ads decisions

Google Ads brings back Target CPA and Target ROAS as standalone bidding strategies

GA4 cost data import: compare paid social and Google Ads performance

Reported ChatGPT Ads Manager integration is not a confirmed Google Ads feature

AI-generated dashboards in Google Ads: useful reporting shortcut or another layer to validate?

Google Ads tests AI-generated product titles for Shopping ads in beta

Google Ads adds audience reporting and exclusions to Performance Max

Google Search Console’s Generative AI Control Center: What It Means for SEO and Google Ads

Google AI Mode queries are 3x longer: what it means for Google Ads strategy

Google Ads PMax Channel Diagnostics: a better way to audit Performance Max assets

Google Ads AI Max now adds branded searches control for better brand and non-brand campaign management

Google Ads Text Disclaimer assets: why this small Search update matters for compliant advertising

GA4 adds AI Assistant as a Default Channel Group: what it means for SEO, PPC, and attribution

Google Search Console introduces dedicated AI visibility reporting for SEO and search performance

Google Tag Manager visual event builder for Google Ads purchase conversions improves tracking setup

Google Ads adds Security Tasks in Access and security: why the new Summary tab matters

Google Ads delays DSA to AI Max auto-migration until February 2027: what advertisers need to know

Google ads adds clickable budget and bidding summary in campaign settings to speed up audits and reduce errors

how to optimize performance max landing page images: turn your website into a high-performing creative engine

Google ads demand gen: how granular asset optimization controls give you more power over ai-generated creatives

How the new Google Ads Transparency Center custom date ranges transform competitor research and seasonal campaign strategy

Google ads moves “all campaigns” to a top-left dropdown: what the ui change really means for large accounts and ppc workflows

Google Shopping now shows unit pricing in product ads: why it matters for feed optimization

How Google’s EU user Consent policy audits can quietly destroy your Google Ads performance in Europe

How Google Image Search ads are changing Performance Max and visual discovery strategy

Google ads renames awareness & consideration to youtube reach, views and engagements: what it means for your brand campaigns

How to use the new Google ads performance max “your data exclusions” setting to separate acquisition from retention and improve incrementality

Performance max asset a/b testing: how to run experiments and optimize your google ads creatives

New google ads pmax update: how to use social video upload (beta) for better ppc performance

New google ads custom view: how to create your own overview dashboard and optimize ppc performance

How to use Pmax age and gender exclusions to cut wasted spend and boost google ads performance

Transform Your Advertising Strategy: Automatic Video Generation in Google Demand Gen Ads

New Feature in Google Ads Reports: Introducing the Tree Table View

Maximize your Google Shopping Ads: boost visibility with Annotations and Badges

Unlocking travel advertising success: how Google Ads' new “Travel Assets” feature can optimize your campaigns