Lightning PPC agency

Lightning protection campaigns are organized by service type — residential installation, commercial systems, and surge protection run in separate ad groups with distinct bidding strategies. This structure prevents budget from being diluted across queries with different commercial intent.

Negative keywords exclude weather forecasting searches, safety information queries, and DIY content — informational traffic that generates clicks but rarely converts to professional service inquiries.

A clean campaign structure means your budget reaches buyers with a genuine need, not researchers comparing options they will handle themselves.

Geo-targeting is set to your actual service radius, not a rough boundary that bleeds into regions you do not cover. Device bids lean toward mobile — storm-adjacent and urgent searches are more likely to come from a phone, often in the hours following a weather event in your area.

Seasonal budget allocation adjusts for periods of higher inquiry volume without committing to flat monthly spend during slower stretches.

Your bids are where the buyers are — geographically and on the device they use when urgency strikes.

In lightning protection, phone calls are the primary conversion — property owners ready to schedule an assessment call directly rather than fill out a form. Call tracking attributes every inbound call to its source campaign and keyword.

Form submissions are tracked alongside calls, giving complete attribution from first click to booked job. This data drives optimization toward the ad groups generating real leads, not just impressions.

Every inquiry is counted — so your campaigns get smarter with every conversion tracked.