How we measure PPC search data

Source

Every search figure on our city pages, local industry guides and industry statistics pages comes from Google Keyword Planner, read through the Google Ads API: average monthly searches, the monthly breakdown, the top-of-page bid range and Google's competition index. The current edition is 2026 Q4, collected on 2026-10-20, covering Oct 2025 – Sep 2026.

Settings for every request: Google Search only (no search partners), English, the last 12 complete months.

What we measure

• Monthly searches: the sum, for one industry in one place, of Google's average monthly searches for a fixed set of commercial searches (the basket below). Searches Google treats as close variants are counted once.
• Top-of-page CPC: Google's low and high top-of-page bid estimates, averaged across the basket and weighted by each search's volume. It is a bid range, not what a given advertiser pays. A range is marked as indicative (†) when the city has few searches, when Google gives a bid estimate for fewer than half of them, or when its high end is more than three times the US one.
• Peak month: the month with the most searches for the basket in the last 12 months.
• Competition: Google's competition index (0–100), weighted by volume: low below 34, medium below 67, high from 67.
• Comparison: the same basket measured for the whole United States, and for the other cities of the same state where we publish figures.

Cities and metro areas

Each city is matched to Google's own location (city and state, never the name alone, so Portland, Oregon is not Portland, Maine). Where a city's basket totals fewer than 1,000 searches a month, or fewer than half its searches have any volume, we use the metro area (Nielsen DMA region) instead and say so on the page.

The searches we count, by industry

The same basket is used in every city, so figures can be compared and added up. It holds commercial searches only: no brand names, no place names.

HVAC

ac repair, air conditioning repair, hvac repair, hvac company, hvac contractor, ac installation, air conditioner installation, furnace repair, furnace replacement, furnace installation, heating repair, heat pump installation, heat pump repair, ac replacement, hvac service, ac service, air conditioner repair near me, hvac near me, emergency ac repair, duct cleaning, hvac maintenance, new ac unit cost, ductless mini split installation, boiler repair, central air installation.

Plumbing

plumber, plumber near me, emergency plumber, plumbing company, plumbing services, drain cleaning, clogged drain, water heater repair, water heater installation, tankless water heater installation, leak detection, sewer line repair, sewer line replacement, toilet repair, burst pipe repair, slab leak repair, garbage disposal repair, hydro jetting, repipe, sump pump installation, water line repair, gas line repair, 24 hour plumber, plumbing repair, faucet repair.

Roofing

roofing company, roofer near me, roof repair, roof replacement, roofing contractor, new roof cost, roof leak repair, metal roofing, roof inspection, storm damage roof repair, hail damage roof, shingle roof replacement, flat roof repair, commercial roofing, emergency roof repair, roofers, roof installation, tile roof repair, gutter installation, roof replacement cost, residential roofing, roof coating, roofing services, best roofing company.

Dental

dentist near me, dentist, dental implants, teeth whitening, invisalign, cosmetic dentist, dental clinic, pediatric dentist, veneers, orthodontist, teeth cleaning, family dentist, all on 4 dental implants, dental implants cost, wisdom teeth removal, dental office, periodontist.

Real Estate

real estate agent, realtor near me, real estate agents near me, sell my house fast, we buy houses, homes for sale, houses for sale, real estate company, listing agent, buyers agent, home value, how much is my house worth, condos for sale, luxury homes for sale, new construction homes, real estate broker, first time home buyer, commercial real estate, property management, best realtor, sell my home, cash home buyers, real estate listings, townhomes for sale.

Legal

lawyer near me, attorney near me, law firm, divorce lawyer, family law attorney, criminal defense attorney, dui lawyer, estate planning attorney, immigration lawyer, employment lawyer, business lawyer, child custody lawyer, real estate attorney, will and trust attorney, probate lawyer, workers comp lawyer, tax attorney, lawyer, free legal consultation, contract lawyer, landlord tenant attorney, personal injury lawyer, attorney.

Construction

general contractor, construction company, home builder, custom home builder, home remodeling, kitchen remodel, bathroom remodel, home addition, commercial construction, remodeling contractor, basement finishing, contractor near me, construction companies near me, room addition, kitchen remodeling contractor, bathroom remodeling contractor, design build, renovation contractor, concrete contractor, deck builder, adu builder, home renovation, commercial contractor, new home construction, house remodel.

Healthcare

urgent care, urgent care near me, primary care doctor, doctor near me, family doctor, walk in clinic, physical therapy, physical therapy near me, dermatologist, pediatrician, therapist near me, obgyn, cardiologist, weight loss clinic, home health care, sleep clinic, allergist, podiatrist.

Financial Services

financial advisor, financial advisor near me, financial planner, wealth management, retirement planning, investment advisor, fee only financial advisor, cpa near me, accountant near me, tax preparation, bookkeeping services, mortgage broker, mortgage lender, refinance, life insurance, estate planning, small business loan, business loans, debt consolidation, tax services, fiduciary financial advisor, 401k rollover, personal loans.

Moving & Storage

movers, movers near me, moving company, local movers, long distance movers, moving services, storage units, storage units near me, cheap movers, piano movers, commercial movers, office movers, packing services, moving and storage, interstate movers, apartment movers, furniture movers, cross country movers, moving help, self storage, climate controlled storage, moving company near me, residential movers, moving cost, labor only movers.

Automotive

auto repair, auto repair near me, car repair, mechanic near me, mechanic, brake repair, transmission repair, oil change, car ac repair, check engine light, engine repair, auto body shop, collision repair, tire shop, wheel alignment, car inspection, auto electrical repair, suspension repair, muffler repair, car battery replacement, diesel mechanic, european auto repair, brake service, auto shop, car maintenance.

Pest Control

pest control, pest control near me, exterminator, exterminator near me, termite treatment, termite inspection, bed bug exterminator, bed bug treatment, rodent control, mouse exterminator, rat exterminator, cockroach exterminator, ant exterminator, mosquito control, wildlife removal, bee removal, wasp nest removal, spider exterminator, flea exterminator, pest control service, termite control, commercial pest control, raccoon removal, pest inspection, bird control.

Medspa

med spa, med spa near me, botox, lip filler, dermal fillers, laser hair removal, coolsculpting, microneedling, chemical peel, hydrafacial, semaglutide weight loss, iv therapy, laser skin resurfacing, prp facial, body contouring, skin tightening, medical spa, tattoo removal, kybella, morpheus8, ipl photofacial, dysport, facial near me, lip flip.

Food & Beverage

catering, catering near me, food delivery, restaurants near me, meal prep delivery, corporate catering, wedding catering, private chef, food truck catering, bakery near me, custom cakes, coffee shop near me, brewery, winery, event catering, bbq catering, office lunch catering, party trays, brunch near me, takeout near me, pizza delivery, food truck, personal chef, catering services, box lunch catering.

Hospitality

hotels, hotels near me, boutique hotel, event venue, wedding venue, wedding venues near me, conference venue, banquet hall, bed and breakfast, vacation rentals, extended stay hotel, pet friendly hotels, luxury hotel, meeting rooms, party venue, rooftop bar, event space, hotel deals, resort, spa hotel, corporate event venue, private dining room, rehearsal dinner venue, hostel, airport hotel.

Senior Services

home care, home care services, in home care, in home care near me, home health care, senior home care, elderly care, caregiver services, companion care for seniors, 24 hour home care, respite care, assisted living, assisted living near me, assisted living facilities, memory care near me, senior living, senior living communities, independent living for seniors, nursing home, nursing homes near me, adult day care.

Personal Injury Law

personal injury lawyer, personal injury attorney, personal injury lawyer near me, injury lawyer, accident lawyer, accident attorney, car accident attorney, auto accident lawyer, truck accident lawyer, motorcycle accident lawyer, pedestrian accident lawyer, slip and fall lawyer, premises liability lawyer, wrongful death lawyer, wrongful death attorney, dog bite lawyer, rideshare accident lawyer, uber accident lawyer, catastrophic injury lawyer.

Solar Installation

solar panels, solar panel installation, solar companies near me, solar installers near me, solar company, home solar panels, solar panel cost, solar energy companies, solar installation, residential solar, solar battery, solar battery storage, solar contractor, solar panel repair, commercial solar, solar roof, solar quote, solar power for home, best solar companies, solar inverter replacement, solar financing, tesla powerwall installer.

Water Damage Restoration

water damage restoration, water damage repair, water damage restoration near me, flood damage restoration, water removal, water extraction, flooded basement cleanup, water damage cleanup, emergency water removal, mold remediation, mold removal, mold removal near me, fire and water restoration, sewage cleanup, burst pipe repair, flood cleanup, water damage company, restoration company, basement water removal, ceiling water damage repair, water mitigation, storm damage restoration.

IT Services

managed it services, it support, it services, it support near me, it services near me, managed service provider, it company, it consulting, computer support, network support, small business it support, it help desk services, cloud services, network security services, cybersecurity services, cyber security companies, data backup services, computer repair near me, business it services, outsourced it, server support, it managed services provider, office 365 support, network installation.

Technology & Software

software development company, custom software development, app development company, mobile app developers, software developers near me, web development company, web developers near me, app developers near me, software company, software consulting, web application development, saas development, ecommerce website development, website design company, custom app development, software engineering services, it consulting firm, crm software, erp software, software outsourcing.

Accounting & Tax

accountant near me, cpa near me, tax preparation, tax preparer near me, tax services, accounting firm, small business accountant, bookkeeping services, bookkeeper near me, cpa firm, tax accountant, business tax preparation, payroll services, tax return preparation, irs tax help, tax resolution services, accounting services, enrolled agent, tax advisor, quickbooks bookkeeper, corporate tax services, tax consultant.

Landscaping

landscaping, landscaping companies near me, landscapers near me, landscaping company, lawn care, lawn care service, lawn mowing service, landscape design, landscape contractor, tree service, tree removal, tree trimming, sod installation, sprinkler repair, irrigation installation, hardscaping, paver patio, retaining wall, yard cleanup, artificial turf installation, lawn service near me, landscape maintenance.

Veterinary

vet near me, veterinarian near me, veterinarian, animal hospital, emergency vet, emergency vet near me, 24 hour vet, pet clinic, dog vet, cat vet, vet clinic, animal clinic near me, pet vaccinations, dog vaccinations, spay and neuter, pet dental cleaning, exotic vet, mobile vet, low cost vet.

Insurance

car insurance, auto insurance, home insurance, homeowners insurance, life insurance, health insurance, business insurance, insurance agent near me, insurance agency, insurance near me, renters insurance, commercial auto insurance, general liability insurance, motorcycle insurance, cheap car insurance, auto insurance quotes, home insurance quotes, umbrella insurance, workers compensation insurance, independent insurance agent, term life insurance, medicare supplement plans.

Pool Supply

pool supply, pool supplies near me, pool store, pool store near me, pool chemicals, pool supply store, pool pump, pool filter, pool heater, pool cleaner, robotic pool cleaner, pool salt, chlorine tablets, pool equipment, pool parts, hot tub supplies, pool cover, above ground pool, pool liner, pool water testing.

Pool Construction

pool builders, pool builders near me, pool contractors, inground pool, inground pool cost, pool installation, swimming pool construction, fiberglass pools, gunite pool, pool remodeling, pool resurfacing, pool renovation, custom pools, pool companies near me, pool construction, concrete pool, pool deck, pool design, spa installation, pool repair.

Auto Body & Collision

auto body shop, auto body shop near me, collision repair, collision repair near me, body shop, car body repair, dent repair, paintless dent repair, auto painting, car paint shop, bumper repair, car scratch repair, hail damage repair, frame repair, windshield replacement, auto glass repair, collision center, car dent removal, auto body repair, fender repair.

Transportation & Logistics

trucking company, trucking companies near me, freight shipping, freight company, logistics company, logistics services, freight broker, ltl shipping, truckload shipping, third party logistics, 3pl warehouse, warehousing services, freight forwarder, courier service, delivery service, hotshot trucking, flatbed trucking, refrigerated trucking, intermodal shipping, last mile delivery.

Chiropractor

chiropractor near me, chiropractic clinic, spinal adjustment, sports chiropractor, neck pain treatment, chiropractor for back pain, best chiropractor near me, chiropractic office, pediatric chiropractor, spinal decompression, massage and chiropractic.

Wedding Services

wedding venues, wedding venues near me, wedding planner, wedding planner near me, wedding photographer, wedding photographer near me, wedding videographer, wedding dj, wedding florist, wedding catering, wedding cake, bridal shop, wedding dresses, wedding officiant, wedding band, outdoor wedding venues, small wedding venues, wedding rentals, wedding hair and makeup, wedding coordinator.

Cleaning Services

house cleaning, house cleaning services, maid service, cleaning services near me, cleaning lady, deep cleaning service, move out cleaning, move in cleaning, commercial cleaning, office cleaning, janitorial services, carpet cleaning, window cleaning, apartment cleaning, residential cleaning, post construction cleaning, airbnb cleaning, housekeeping services.

Tutoring & Test Prep

tutoring, tutoring near me, math tutor, math tutor near me, reading tutor, sat prep, act prep, sat tutor, act tutor, test prep, online tutoring, private tutor, chemistry tutor, physics tutor, english tutor, homework help, learning center, gre prep, lsat prep.

Limits

• Google Keyword Planner rounds volumes and groups similar searches; figures are Google's estimates of demand and bids, not counts of clicks.
• Google reports no data for some health and finance searches (41 of the searches we tried, such as affordable dentist, dental crown, dentures, emergency dentist). They are left out of the baskets.
• Cost per lead, conversion rate, recommended budget and expected leads shown on some guides and statistics pages are estimates compiled from public benchmarks such as WordStream, and are labelled as such. They are not measured.

Updates

We refresh the figures every quarter. Each edition is dated on the page, so a figure you cite can be quoted with the edition it comes from.

How to cite

MB Adv, “PPC search data by city and industry”, 2026 Q4 edition, source Google Keyword Planner, https://www.mbadv.agency/ppc-industry-statistics/methodology.