PPC Audit & Setup
A PPC audit shows you where your Charlotte budget is doing its job and where it's quietly slipping through cracks. The most common issues we find aren't exotic — they're structural: keyword match types that are too broad, negative keyword lists that haven't been touched in months, ad groups that were built quickly and never tightened. You get a prioritized action plan from the audit, not a list of 30 equally-weighted issues with no guidance on where to start.
The audit covers campaign structure, Quality Score signals, negative keyword gaps, bid strategy alignment, and landing page relevance. Whether you run an HVAC company competing for emergency repair calls across Mecklenburg County or a law firm building a case pipeline, the patterns are recognizable — and the fixes are concrete. Ad spend going to irrelevant searches, landing pages that don't match ad copy, campaigns structured around budget convenience rather than search intent — these all have clear solutions.
You'll know exactly where your Charlotte ad spend is working and where it isn't — and what to do about it.







