PPC benchmarksPPC Market Intelligence for Cheyenne, WY
How Much Does PPC Cost in Cheyenne, WY?
Across the 8 industries we track in Cheyenne, WY, a top-of-page click on Google costs from $0.58–$3.62 for solar installation to $82–$178 for legal. These are the top-of-page bid ranges Google Keyword Planner reports for Oct 2025 – Sep 2026, weighted by search volume.
Compared with the same searches across the US, clicks cost more in Cheyenne for legal (+157%); less for roofing (−84%), solar installation (−82%), plumbing (−69%), HVAC (−34%) and dental (−28%) (high end of the range).
For Solar Installation, searches in Cheyenne alone are too few to report, so the figures are for the metro area.
Which Industries Spend the Most on PPC in Cheyenne, WY?
Advertisers' budgets are not public, but the two things that drive spend are: how many people search, and what a click costs. By monthly searches, the largest markets in Cheyenne are dental (3,650), legal (1,990) and plumbing (1,800). By click price, the most expensive are legal ($82–$178), HVAC ($6–$55) and moving & storage ($7–$30).
Legal is high on both counts, which is where competition for each click is strongest.
Source: Google Keyword Planner, Oct 2025 – Sep 2026.
How Much Should Cheyenne Businesses Budget for PPC?
A practical way to size a first budget is to price the clicks you need. At Cheyenne's top-of-page rates, 100 clicks a month cost about:
- Legal: $8,218–$17,768
- HVAC: $628–$5,500
- Moving & Storage: $686–$3,027
- Plumbing: $687–$2,506
- Dental: $531–$1,521
- Roofing: $249–$1,010
- Real Estate: $134–$969
- Solar Installation: $58–$362
That is 100 times the low and high end of the range (Google Keyword Planner, Oct 2025 – Sep 2026); clicks below the top of the page cost less. How many clicks you need depends on how many turn into enquiries, which is why we set the tracking up first and size the budget on measured cost per lead.