PPC campaign Audit & Setup
Dental implant campaigns work best when separated by procedure type: single implants, implant-supported bridges, implant-retained dentures, and full-arch restoration cases each attract patients at different stages with different budgets. Separate ad groups allow copy to address each patient's specific situation rather than presenting a generic implant overview.
Negative keywords remove general dental searches — cleanings, whitening, orthodontics — that share the dental vocabulary but represent the wrong patient type. Every campaign group is built to reach patients who are actively evaluating implants as their solution.