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Industry PPC · Dental

Dental PPC agency

Dental PPC sits at the intersection of high search volume and highly varied intent. A patient searching "teeth whitening near me" and another searching "dental implants consultation" represent completely different revenue potential — and most dental campaigns treat them identically. Your practice grows when ads reach the patients searching for the procedures that drive your revenue: implants, cosmetic work, orthodontics, emergency visits — not just the routine cleanings that fill chairs but don't move the needle on production.

Plans for the USAudit · $297
5.0 on Fiverr Pro · 723 reviewsGoogle Partner$4.4M in ad spend managed a year (USD)

Local dental guides by city

242 cities in all. Each guide covers local costs, strategy and demand.

How We Help Dental Practices Get More from Google Ads

Your dental campaigns target the procedures that actually drive revenue. We build separate ad groups for high-value treatments — implants, veneers, Invisalign, cosmetic dentistry — and match each to landing pages that speak directly to what that patient is looking for. January is a known demand spike for dental work as new insurance benefits reset; your budget and bidding strategy anticipates that surge and positions your practice to capture it before competitors saturate the month.

Device targeting matters in dental PPC: emergency dental searches skew heavily mobile and evenings-weekends, while planned cosmetic consultations tend to come through on desktop during business hours. Your campaigns split bidding by device and daypart accordingly — emergency keywords bid aggressively around the clock, high-value cosmetic terms concentrate budget in the hours when considered decisions happen. Conversion rates in well-managed dental accounts run 7–12%, meaning the gap between optimized and unoptimized campaigns is measurable in new patient bookings every month.

Start with an account audit — we'll show you exactly where your current campaigns can improve.

Search data · Google Keyword Planner

What dental clicks cost across the US

Across the US, dental searches on Google add up to about 4,934,400 a month, and a click at the top of the page costs $4–$21; demand peaks in September. Of the 242 cities we measured, the most expensive click is in Boulder, CO ($17–$57) and the cheapest in Erie, PA ($1.82–$8.65).

Cities with the most dental searches
CityMonthly searchesTop-of-page CPCCPC vs USPeak month
Los Angeles, CA80,510$7–$27+28%July
Chicago, IL70,600$6–$23+8%January
Cleveland, OH39,020$4–$13−37%December
Dallas, TX33,190$7–$24+13%August
San Antonio, TX30,980$5–$24+13%January
Wichita, KS30,440$4–$12−42%September
Phoenix, AZ30,050$9–$28+35%August
Austin, TX29,680$11–$41+97%September
Atlanta, GA29,490$5–$20−4%January
San Francisco, CA28,840$5–$19−9%April
Seattle, WA28,530$8–$55+160%January
Miami, FL26,570$7–$25+21%April
Every city and state in Dental PPC statistics →
The searches behind the US figure
SearchMonthly searches (US)Top-of-page CPC
dentist near me1,830,000$5–$23
dentist1,000,000$5–$23
invisalign368,000$2–$11
orthodontist246,000$6–$38
veneers201,000$3–$12
dental implants165,000$7–$30
teeth whitening165,000$2.06–$7.84
pediatric dentist165,000$4–$18

Source: Google Keyword Planner (Google Ads), Google Search, English, Oct 2025 – Sep 2026. Monthly searches add up a fixed set of commercial dental searches; CPC is the top-of-page bid range weighted by volume. Cities in the table have their own figures; metro-area and indicative ones are left out. How we collect these figures.

Our solution

Our solution for

Dental PPC

ManagementGoogle and Meta, managed →Plans from $590 a month, set by your ad spend.Audit · $297Account audit →A one-off review of your account: a document, a video and a 30-minute call.Tracking · $500Tracking setup →Server-side tracking, Consent Mode and offline conversions from your CRM, where it allows it.
PPC agency

Dental PPC growth

Most dental campaigns lump high-value procedures and routine care into the same ad groups. A patient searching for implants or veneers — a $3,000–$6,000 treatment decision — sees the same ad as someone looking for a $99 cleaning special. The clicks cost the same, the messaging doesn't differentiate, and the budget burns through on low-value appointments that fill your schedule but not your bottom line.

The January insurance-reset surge — when patient motivation peaks and new benefits activate — hits campaigns that were never built to scale for it. Procedure-specific intent gets lost in volume-first campaign structures that treat all dental searches the same.

When dental campaigns separate by procedure type and search intent, your budget stops paying high-value click prices for low-value inquiries. Implants, veneers, and cosmetic dentistry run in their own campaigns — matched landing pages, decision-ready messaging, and bids calibrated to the actual value of each procedure.

Emergency dental searches get urgency-led ad copy. January and back-to-school surges get pre-built budget increases. Routine care runs with its own volume-based logic, separate from high-margin cosmetic work. That's the difference between running Google Ads and running Dental Google Ads.

Why choose us

What Most Dental PPC Campaigns Get Wrong

PPC campaign Audit & Setup

Dental campaign structure starts with procedure segmentation. Your account separates high-value treatments (implants, veneers, cosmetic dentistry, orthodontics) from general dentistry searches (cleanings, checkups, fillings) and emergency dental queries — each with their own ad groups, match types, and bidding logic. High-value procedure keywords use tighter match control and higher bids; general dentistry keywords balance volume and efficiency.

Negative keywords are built specifically for dental: dental supply terms, dental school queries, insurance-only searches, dental job listings, and DIY home remedy searches. This list is maintained continuously as new irrelevant query patterns emerge in your search term reports.

Your budget flows toward the procedure searches that produce high-value appointments — not the noise that dilutes your cost per new patient.

Ongoing PPC Management

Dental patients search differently depending on what they need. Emergency dental searches peak evenings and weekends; planned cosmetic consultations happen during business hours on desktop. Your campaigns use time-of-day and device bidding adjustments to concentrate budget where each patient type actually converts.

Geo-targeting goes beyond your zip code to the actual catchment area your practice serves, adjusted for local competition. New patient radius bidding ensures you're not spending on patients who live too far to realistically become regular clients. Seasonal bidding increases in January when insurance benefits reset and new patient searches spike across most markets.

Your ads reach patients at the right moment — by device, by time of day, by the season when new patient searches peak in your market.

Conversion Rate Optimization

Dental conversions take two main forms: phone calls and appointment request forms. Your conversion tracking captures both, with call tracking numbers that attribute each call back to the specific keyword and campaign that drove it. Form submissions are tracked with the same granularity — so you know whether your implant campaign or your emergency dental campaign is driving new patient bookings.

For practices using practice management software like Dentrix, Eaglesoft, or Open Dental, offline conversion data can be imported back into Google Ads — closing the loop between ad spend and actual booked appointments. This lets bidding algorithms optimize for real patients, not just raw leads.

You see which keywords produced booked appointments — not just clicks, but the actual new patients that grew your practice.

Why choose us

What Your Dental PPC Campaigns Deliver

Lower Cost Per New Patient

Dental PPC waste concentrates in two places: low-value procedure keywords consuming high-value budget, and irrelevant searches slipping through without proper negative keyword coverage. Fixing both changes your cost per new patient without requiring more total spend — it's the same budget doing more targeted work. Better campaign structure also improves Quality Scores, which reduces your cost per click across all keywords in the account.

Conversion rates in well-managed dental accounts consistently run 7–12% on high-intent procedure terms. Your campaigns are built to hit that range by aligning search intent, ad copy, and landing page experience across every procedure segment you're targeting.

Your cost per new patient comes down as your campaigns tighten — better structure means less spend on searches that never convert.

Higher Quality Patient Leads

A new patient booking for a routine cleaning is valuable, but a new patient booking for an implant consultation represents a different level of revenue potential. Your campaigns are structured to prioritize the procedure types that matter most to your practice's production goals — not just any search that mentions dentistry. High-value treatment keywords get dedicated ad groups and landing pages designed to convert serious patients, not casual browsers.

Patient-intent filtering through negative keywords removes the searches that look dental but don't produce appointments: insurance comparison shoppers, dental school traffic, DIY remedy searchers. The result is a higher concentration of real new patient inquiries in your lead volume.

Your inquiries tilt toward the high-value treatments that drive real production — not just volume for its own sake.

Your Data, Your Account

Dental practices that don't own their Google Ads accounts often start from scratch when they switch agencies — losing months of conversion data, audience lists, and Quality Score history built on real patient acquisition costs. In a competitive local market, that performance history has real value: it's what allows bidding algorithms to optimize efficiently without overspending during the learning phase.

Your account is always client-owned: full admin access, complete visibility into every campaign metric, and conversion data that belongs to your practice. You're never locked into an agency relationship by withheld data or inaccessible account structures.

Your patient acquisition data, your audience lists, your Quality Scores — they belong to your dental practice, not to an agency.

PPC benchmarks

Dental PPC Costs & Strategy Guide

How Much Does Dental PPC Cost?

Dental PPC rewards procedure-level precision — campaigns that separate high-value treatment searches from general dentistry queries consistently deliver lower cost per new patient than accounts that treat all dental traffic as equivalent. Across well-managed dental campaigns, cost per new patient inquiry typically falls in the $45–$150 range, with significant variation driven by procedure type, local competition, and how well the account filters non-converting traffic.

Click costs in dental vary substantially by keyword intent. General dentistry terms compete at moderate levels; high-value procedure keywords for implants and cosmetic dentistry face more aggressive competition from specialty practices and DSOs investing heavily in paid search. The key to cost efficiency in dental PPC is not finding cheap clicks — it's building a campaign structure that makes every click more likely to become a booked appointment. Quality Score management (relevance between keyword, ad copy, and landing page) directly reduces what you pay per click over time, making optimization a cumulative cost advantage that compounds month over month.

What Google Ads Strategy Works Best for Dental?

The most effective dental PPC strategy combines procedure-specific campaign segmentation with landing page alignment tailored to each treatment. High-value procedures — implants, Invisalign, veneers — get dedicated campaigns with conversion-focused landing pages. Emergency dental searches get always-on bidding with mobile-optimized landing pages and prominent call extensions. General dentistry campaigns focus on new patient acquisition with clear calls to action for appointment booking.

Call extensions are non-negotiable for dental PPC — the majority of dental conversions happen over the phone, and ads without prominent call options leave significant conversion volume on the table. Local search ads (formerly Google Local Services Ads) run alongside traditional search for practices that qualify, adding a Google-verified badge that significantly improves call volume for emergency and high-intent searches. Remarketing audiences built from website visitors who viewed treatment pages but didn't book allow for follow-up messaging at a fraction of new-click acquisition costs. January budget increases around insurance benefit resets consistently produce strong returns for practices positioned to capture that seasonal demand.

How Do You Measure Dental PPC Success?

For dental practices, PPC success centers on cost per new patient acquisition broken down by procedure type. A new patient booking for a cleaning and a new patient booking for implants require different cost-per-lead benchmarks — measuring them together obscures whether your high-value procedure campaigns are performing.

Key metrics to track: phone call conversion rate by campaign (are your emergency dental calls converting to appointments?), form submission rate by procedure landing page, new patient volume by treatment category, and Quality Score trends by keyword cluster. Conversion rate on high-intent procedure terms should run 7–12% in well-optimized accounts — significantly below that typically indicates a landing page alignment issue. Monthly reviews should compare cost per new patient against production value by procedure type, which reveals whether your budget is flowing toward the appointments that actually grow your practice's revenue — not just its patient count.

Plans · the US

One monthly fee, set by your ad spend

Activation $500 oncetracking included

Start

$590$990/month

1 platform · Google or MetaGoogle + Meta
Ad spend
up to $3,000
New creativesmade by us
Google + Meta only4 a month
Book a call · Start

Growth

$790$1,290/month

1 platform · Google or MetaGoogle + Meta
Ad spend
$3,000 – 10,000
New creativesmade by us
Google + Meta only6 a month
Book a call · Growth

Scale

$1,140$1,940/month

1 platform · Google or MetaGoogle + Meta
Ad spend
$10,000 – 25,000
New creativesmade by us
Google + Meta only8 a month
Book a call · Scale
In every plan
  • Management of campaigns, creatives and budget
  • A monthly report: what changed, what we decided, what we did
  • One call a month, in your time zone
  • Accounts in your name: our access you can revoke
Three-month minimum, then month to month.

ChatGPT Ads: a separate pilot, $250/month, added to a plan. See the pilot →

How we start

From application to first campaigns

  1. Book a 20-minute call.Five questions about your market, spend and platforms, then pick a time.
  2. Call with Matteo.20 minutes on your account. Pick a time in your own time zone.
  3. Activation.In month one we set up the accounts and the tracking. $500, once.
  4. First campaigns.They go live on the new data, with the first creatives of the month.
FAQ

Questions before you book a call.

How do we start?

Book a 20-minute call with Matteo and answer a few questions. If it fits, we agree the plan, then activation: account setup and tracking in month one, first campaigns right after.

What is the activation fee?

$500, once, in the first month. It covers account setup and the tracking setup.

Is there a contract?

A three-month minimum, then month to month.

I only run Google (or only Meta). Can I start with one?

Yes. That is the “1 platform” price on every plan.

Who makes the ads?

We do: 4, 6 or 8 new creatives a month on Google + Meta plans, by tier.

What do I get every month?

Campaign management, a monthly report and one call.

Who owns the ad accounts and the data?

You do, always. Google Ads, Meta, GA4 and the tracking container are in your name. We have access you can revoke; if you leave, everything stays with you.

Do you work in my time zone?

Pick a time in your own time zone when you book. We answer in writing within one working day.

Data for this industryDental PPC Statistics →

Other industries

Managed on numbers you can check.

Plans for the US