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Local PPC · Ann Arbor, MI

PPC agency in Ann Arbor, MI

Ann Arbor, MI is a competitive, educated market where local service businesses and professional firms compete for customers who research thoroughly before making a decision. Google Ads campaigns that reach Ann Arbor customers need to be precise — the right search intent, the right message, the right landing page. Generic campaigns generate clicks; well-structured campaigns generate qualified leads.

Plans for the USAudit · $297
5.0 on Fiverr Pro · 723 reviewsGoogle Partner$4.4M in ad spend managed a year (USD)

Ann Arbor industries with a local guide

Each guide covers costs, strategy and local demand for that industry.

Maximize Your ROI with Expert PPC Campaign Management in Ann Arbor, MI

How We Help Ann Arbor Businesses Get More from Google Ads

Your campaigns get a rigorous structural review before any recommendations are made. Keyword match types, Quality Score signals, negative keyword gaps, ad copy relevance, and landing page alignment all get examined — and you get a clear, specific picture of where your Ann Arbor budget is being wasted on searches that will never become customers. The output is a prioritized action plan, not a general summary.

Local service businesses across Washtenaw County consistently improve lead quality and reduce cost-per-lead when campaigns are properly structured for local search intent. Start with an account audit — we'll show you exactly where your current campaigns can improve.

Search data · Google Keyword Planner

What people in Ann Arbor, MI search for

Of the 8 industries we track in Ann Arbor, MI, Dental gets the most searches on Google (about 3,100 a month), and Plumbing has the most expensive clicks: $13–$40 at the top of the page.

IndustryMonthly searchesTop-of-page CPCCPC vs USPeak month
Dental3,100$7–$25+18%September
Moving & Storage1,290$8–$25−14%July
Plumbing1,200$13–$40−51%June
Real Estate†890$0.90–$5.19−42%March
HVAC†850$21–$69−17%July
Roofing†590$26–$150+145%June
Personal Injury Law†420——March
IT Services†380$2.10–$6.98−68%October
Source: Google Keyword Planner (Google Ads), Google Search, English, Oct 2025 – Sep 2026. Monthly searches add up a fixed set of commercial searches per industry; CPC is the top-of-page bid range weighted by volume, compared with the US at the high end. † Few searches, few with a bid estimate, or a high end over three times the US one, in Ann Arbor, MI: indicative figures. How we collect these figures.
Why choose us

Why Choose Our PPC Consultant Services in Ann Arbor, MI?

PPC Audit & Setup

An audit of your Ann Arbor campaigns starts with the foundations: campaign architecture, keyword match type distribution, Quality Score components, negative keyword gaps, and the alignment between what people search and what your ads say. In a market like Ann Arbor — where customers are sophisticated and comparison-shop carefully — every gap in campaign structure costs you a qualified prospect.

You'll get a prioritized action plan specific to your account, not a generic checklist. Whether you're running professional services, healthcare, or home services campaigns in Ann Arbor, the plan identifies what to fix first and what impact each fix is likely to produce. You leave the audit with a concrete action plan — and confidence in what the changes will accomplish.

Ongoing PPC Management

Ongoing management keeps your Ann Arbor campaigns improving after launch. Bids get adjusted as competition evolves in the Washtenaw County market, ad copy variations get tested against real performance data, negative keyword lists expand as new irrelevant search terms emerge, and budget allocation adapts to seasonal shifts in demand — including the distinct patterns that come with a university city and its academic calendar.

Every change is logged and reported in plain language. You always know what was adjusted in your campaigns, why the change was made, and what the data shows as a result. Your campaigns get measurably better month after month — documented, transparent, and consistently improving.

Google Ads Management

Ann Arbor, MI has a distinct geographic identity — the city itself, the surrounding townships, and Ypsilanti and the broader Washtenaw County area all represent different customer profiles. Your campaigns get structured with geo-targeting that reflects your actual service area, ad scheduling aligned with Ann Arbor-area search patterns, and device bid adjustments that prioritize mobile for high-intent service searches.

Campaign segmentation by service type ensures that each budget allocation is working for a specific, measurable objective. You're not paying for generic visibility across Southeast Michigan — your ads reach the Ann Arbor customers who are most likely to convert. Your budget is directed precisely toward the customers in your service area who are actively searching for what you offer.

Local industries · guides

Why choose us

E-commerce PPC Campaigns

For Ann Arbor-area online retailers, Google Shopping campaigns need structured product feeds, calibrated ROAS targets, and Performance Max strategies with proper audience signals to compete in the Michigan e-commerce market. Without this architecture, product ads appear for the wrong searches or lose on competitive bids to better-optimized campaigns.

Your product campaigns get built with proper feed optimization, campaign segmentation, and remarketing audiences that separate high-intent buyers from casual browsers. Every element is set up to show your products to Ann Arbor-area customers who are ready to make a purchase decision. Your products reach buyers at the moment they're ready to buy — not just when they're exploring options.

Lead Generation Campaigns

Lead generation for Ann Arbor service businesses requires the complete conversion infrastructure: call tracking, form tracking, proper conversion event setup, and CRM integration that connects every ad click to a real outcome. Whether you're in home services, healthcare, legal, or professional services in Ann Arbor, campaigns built around generating qualified leads produce fundamentally better results than campaigns optimized for clicks alone.

Your Ann Arbor campaigns are structured around one goal: leads your team can close. Keywords, ad copy, landing pages, and tracking all align to produce the calls and form submissions that represent your best customers. Every lead gets tracked, every source gets credited, and your cost-per-lead improves with every optimization cycle.

Account Ownership

Ann Arbor businesses that don't own their Google Ads accounts risk losing everything the account has built when they change agencies — conversion history, audience lists, Quality Score data, and the optimization learnings that took months to accumulate. Rebuilding from zero is expensive; maintaining a properly owned account avoids that cost entirely.

Every account we manage belongs to the client. Full admin access from day one, complete data portability, and no conditions on access or ownership. Your Ann Arbor account data is yours permanently. You get full transparency — login access, real-time reporting, and the confidence that your data works for you, not for us.

PPC benchmarks

PPC Market Intelligence for Ann Arbor, MI

How Much Does PPC Cost in Ann Arbor, MI?

Across the 8 industries we track in Ann Arbor, MI, a top-of-page click on Google costs from $0.90–$5.19 for real estate to $26–$150 for roofing. These are the top-of-page bid ranges Google Keyword Planner reports for Oct 2025 – Sep 2026, weighted by search volume.

Compared with the same searches across the US, clicks cost more in Ann Arbor for roofing (+145%) and dental (+18%); less for IT services (−68%), plumbing (−51%), real estate (−42%), HVAC (−17%) and moving & storage (−14%) (high end of the range).

For HVAC, IT Services, Personal Injury Law, Real Estate and Roofing, Ann Arbor has few searches and Google reports no figure for some of them: read those numbers as indicative.

Which Industries Spend the Most on PPC in Ann Arbor, MI?

Advertisers' budgets are not public, but the two things that drive spend are: how many people search, and what a click costs. By monthly searches, the largest markets in Ann Arbor are dental (3,100), moving & storage (1,290) and plumbing (1,200). By click price, the most expensive are roofing ($26–$150), HVAC ($21–$69) and plumbing ($13–$40).

Plumbing is high on both counts, which is where competition for each click is strongest.

Source: Google Keyword Planner, Oct 2025 – Sep 2026.

How Much Should Ann Arbor Businesses Budget for PPC?

A practical way to size a first budget is to price the clicks you need. At Ann Arbor's top-of-page rates, 100 clicks a month cost about:

  • Roofing: $2,592–$15,000
  • HVAC: $2,057–$6,939
  • Plumbing: $1,279–$3,961
  • Dental: $726–$2,479
  • Moving & Storage: $845–$2,465
  • IT Services: $210–$698
  • Real Estate: $90–$519

That is 100 times the low and high end of the range (Google Keyword Planner, Oct 2025 – Sep 2026); clicks below the top of the page cost less. How many clicks you need depends on how many turn into enquiries, which is why we set the tracking up first and size the budget on measured cost per lead.

Plans · the US

One monthly fee, set by your ad spend

Activation $500 oncetracking included

Start

$590$990/month

1 platform · Google or MetaGoogle + Meta
Ad spend
up to $3,000
New creativesmade by us
Google + Meta only4 a month
Book a call · Start

Growth

$790$1,290/month

1 platform · Google or MetaGoogle + Meta
Ad spend
$3,000 – 10,000
New creativesmade by us
Google + Meta only6 a month
Book a call · Growth

Scale

$1,140$1,940/month

1 platform · Google or MetaGoogle + Meta
Ad spend
$10,000 – 25,000
New creativesmade by us
Google + Meta only8 a month
Book a call · Scale
In every plan
  • Management of campaigns, creatives and budget
  • A monthly report: what changed, what we decided, what we did
  • One call a month, in your time zone
  • Accounts in your name: our access you can revoke
Three-month minimum, then month to month.

ChatGPT Ads: a separate pilot, $250/month, added to a plan. See the pilot →

How we start

From application to first campaigns

  1. Book a 20-minute call.Five questions about your market, spend and platforms, then pick a time.
  2. Call with Matteo.20 minutes on your account. Pick a time in your own time zone.
  3. Activation.In month one we set up the accounts and the tracking. $500, once.
  4. First campaigns.They go live on the new data, with the first creatives of the month.
FAQ

Questions before you book a call.

How do we start?

Book a 20-minute call with Matteo and answer a few questions. If it fits, we agree the plan, then activation: account setup and tracking in month one, first campaigns right after.

What is the activation fee?

$500, once, in the first month. It covers account setup and the tracking setup.

Is there a contract?

A three-month minimum, then month to month.

I only run Google (or only Meta). Can I start with one?

Yes. That is the “1 platform” price on every plan.

Who makes the ads?

We do: 4, 6 or 8 new creatives a month on Google + Meta plans, by tier.

What do I get every month?

Campaign management, a monthly report and one call.

Who owns the ad accounts and the data?

You do, always. Google Ads, Meta, GA4 and the tracking container are in your name. We have access you can revoke; if you leave, everything stays with you.

Do you work in my time zone?

Pick a time in your own time zone when you book. We answer in writing within one working day.

Other cities in Michigan

Managed on numbers you can check.

Plans for the US