PPC benchmarksPPC Market Intelligence for Honolulu, HI
How Much Does PPC Cost in Honolulu, HI?
Across the 8 industries we track in Honolulu, HI, a top-of-page click on Google costs from $1.21–$5.39 for real estate to $6–$23 for moving & storage. These are the top-of-page bid ranges Google Keyword Planner reports for Oct 2025 – Sep 2026, weighted by search volume.
Compared with the same searches across the US, clicks cost less for legal (−81%), roofing (−79%), construction (−66%), dental (−47%), pest control (−44%), real estate (−40%), solar installation (−34%) and moving & storage (−18%) (high end of the range).
For Construction, Roofing and Solar Installation, searches in Honolulu alone are too few to report, so the figures are for the metro area.
Which Industries Spend the Most on PPC in Honolulu, HI?
Advertisers' budgets are not public, but the two things that drive spend are: how many people search, and what a click costs. By monthly searches, the largest markets in Honolulu are dental (5,750), legal (3,080) and moving & storage (2,530). By click price, the most expensive are moving & storage ($6–$23), pest control ($4–$20) and solar installation ($2–$13).
Moving & Storage is high on both counts, which is where competition for each click is strongest.
Source: Google Keyword Planner, Oct 2025 – Sep 2026.
How Much Should Honolulu Businesses Budget for PPC?
A practical way to size a first budget is to price the clicks you need. At Honolulu's top-of-page rates, 100 clicks a month cost about:
- Moving & Storage: $584–$2,342
- Pest Control: $362–$2,048
- Solar Installation: $214–$1,337
- Legal: $291–$1,330
- Roofing: $221–$1,261
- Dental: $253–$1,102
- Construction: $229–$1,085
- Real Estate: $121–$539
That is 100 times the low and high end of the range (Google Keyword Planner, Oct 2025 – Sep 2026); clicks below the top of the page cost less. How many clicks you need depends on how many turn into enquiries, which is why we set the tracking up first and size the budget on measured cost per lead.