PPC Audit & Setup
An audit should give you a prioritized action plan — not a generic PDF. Your Omaha campaigns get reviewed across every layer: keyword match types and their alignment with buyer intent, Quality Score factors contributing to higher CPCs, negative keyword gaps letting irrelevant searches consume budget, ad group structure affecting relevance, and landing page alignment. HVAC campaigns in Omaha often overbid on broad heating and cooling terms during transitional months; roofing campaigns frequently miss storm-season surge windows through static bid settings that don't respond to weather events.
New campaign setup begins with Omaha-specific keyword research, service-area mapping across Douglas and Sarpy Counties, and a campaign architecture designed to give you performance visibility by service category. You'll get a specific, ordered action plan with the rationale behind every recommendation.
Every finding comes from your own account data — and every action on the plan has a clear expected outcome.







