PPC benchmarksPPC Market Intelligence for Peoria, IL
How Much Does PPC Cost in Peoria, IL?
Across the 8 industries we track in Peoria, IL, a top-of-page click on Google costs from $1.03–$5.04 for real estate to $61–$376 for personal injury law. These are the top-of-page bid ranges Google Keyword Planner reports for Oct 2025 – Sep 2026, weighted by search volume.
Compared with the same searches across the US, clicks cost less for HVAC (−47%), real estate (−44%), senior services (−38%), moving & storage (−28%), dental (−26%) and plumbing (−14%) (high end of the range).
For Personal Injury Law and Roofing, searches in Peoria alone are too few to report, so the figures are for the metro area.
Which Industries Spend the Most on PPC in Peoria, IL?
Advertisers' budgets are not public, but the two things that drive spend are: how many people search, and what a click costs. By monthly searches, the largest markets in Peoria are dental (2,290), senior services (1,300) and plumbing (1,060). By click price, the most expensive are personal injury law ($61–$376), plumbing ($16–$70) and roofing ($9–$59).
Plumbing is high on both counts, which is where competition for each click is strongest.
Source: Google Keyword Planner, Oct 2025 – Sep 2026.
How Much Should Peoria Businesses Budget for PPC?
A practical way to size a first budget is to price the clicks you need. At Peoria's top-of-page rates, 100 clicks a month cost about:
- Personal Injury Law: $6,094–$37,554
- Plumbing: $1,582–$7,000
- Roofing: $855–$5,874
- HVAC: $938–$4,429
- Moving & Storage: $567–$2,058
- Dental: $397–$1,550
- Senior Services: $256–$803
- Real Estate: $103–$504
That is 100 times the low and high end of the range (Google Keyword Planner, Oct 2025 – Sep 2026); clicks below the top of the page cost less. How many clicks you need depends on how many turn into enquiries, which is why we set the tracking up first and size the budget on measured cost per lead.