Articles & news
78 articles on Google Ads, Meta Ads and tracking.
Google Ads · NewsOptimizing Google Ads with Pmax: master brand term management strategiesDiscover how to refine Google Ads strategies with Pmax's new brand term management feature for optimized reach and budget efficiency.
YouTube · NewsNew insights: unveiling "pause ads" in Demand Gen campaignsDiscover Pause Ads in Google Demand Gen Campaigns: boost visibility & engagement on YouTube Mobile with strategic, non-intrusive advertising.
Google Ads · NewsMaximize Your Google Ads Success with the New "Closes Soon" Asset in Search CampaignsDiscover how the "Closes soon" asset in Google Ads can boost urgency and conversions for your Search Campaigns. Optimize your marketing strategy now!
News · Search Engine Marketing SEMMeridian is now available to everyone, elevate your marketing strategy with the ultimate Marketing Mix Modeling solutionOptimize your marketing strategy with Meridian's advanced MMM solutions for precise insights, smarter budgeting, and data-driven decisions.
Google Ads · NewsKey Update: Video Action vs. Demand Gen Campaigns - what advertisers need to knowExplore the shift from Video Action Campaigns to Demand Gen in Google Ads—strategies, placements, and ad formats for optimized marketing.
Google Ads · NewsMastering location targeting in Google Ads: strategies for better results and higher conversionsEnhance your Google Ads location targeting strategy to boost conversions and reduce costs. Discover valuable insights for optimal results.
YouTube · NewsKey Developments in YouTube Advertising Strategy: Enhancing Brand EngagementDiscover YouTube's new advertising features to boost brand engagement, from Shorts to Creator Partnerships, and optimize your marketing strategy.
Google Ads · NewsIn a new Demand Gen video campaign, “Video Enhancements” are now enabled by default!Discover Google Ads' new Video Enhancements for Demand Gen campaigns. Optimize video content effortlessly for maximum impact!
Google Ads · NewsHarnessing AI for better performance: Google Ads' New PMax featureDiscover Google Ads' new AI-powered PMax feature to optimize ad spend and elevate campaign success with strategic insights.
Google Ads · NewsGoogle Ads launches AI Max for Search Campaigns (beta): a new era of performance optimizationDiscover how Google Ads' AI Max revolutionizes search campaigns with enhanced targeting, creative optimization, and advanced reporting.
Google Ads · NewsGoogle's AI Overview Ads: transforming mobile advertising for marketersDiscover Google’s AI Overview Ads: a game-changing ad format boosting mobile user engagement and transforming digital marketing strategies.
Google Ads · NewsGoogle Ads is testing a new feature: adding video content directly in the assets section of ad campaignsDiscover how Google Ads' new video feature could revolutionize your digital marketing strategy and boost audience engagement.