Articles & news
78 articles on Google Ads, Meta Ads and tracking.
Google Ads · NewsHow Google Image Search ads are changing Performance Max and visual discovery strategyDiscover how Google’s new sponsored Image Search ads impact Performance Max, visual discovery, attribution, and ecommerce marketing strategy.Mar 31, 2026
YouTube · NewsGoogle ads renames awareness & consideration to youtube reach, views and engagements: what it means for your brand campaignsDiscover what Google’s new “YouTube reach, views and engagements” objective means for brand planning, auction vs reservation, and KPI alignmentMar 31, 2026
Google Ads · NewsHow to use the new Google ads performance max “your data exclusions” setting to separate acquisition from retention and improve incrementalityLearn how PMax’s new “Your data exclusions” unlocks cleaner acquisition vs retention, better incrementality, and smarter budget allocation.Feb 11, 2026
Google Ads · NewsPerformance max asset a/b testing: how to run experiments and optimize your google ads creativesDiscover Google Performance Max A/B asset testing: compare creatives, optimize PPC campaigns, and boost results with structured experiments.Feb 5, 2026
Google Ads · NewsNew google ads pmax update: how to use social video upload (beta) for better ppc performanceDiscover Google’s new PMax Social Video Upload feature. Learn how to upload social videos directly, boost PPC performance and stay ahead in Google Ads.Jan 22, 2026
Google Ads · NewsNew google ads custom view: how to create your own overview dashboard and optimize ppc performanceCreate custom Google Ads overview dashboards with tabs, cards and layouts tailored to your key PPC metrics using the new Custom View featureJan 22, 2026
Google Ads · NewsHow to use Pmax age and gender exclusions to cut wasted spend and boost google ads performanceDiscover new PMax age and gender exclusions in Google Ads to cut wasted spend, refine targeting, and boost ROAS with smarter audience controlDec 18, 2025
Google Ads · NewsTransform Your Advertising Strategy: Automatic Video Generation in Google Demand Gen AdsDiscover Google Ads' automatic video feature for Demand Gen, revolutionizing ad engagement and scalability.Oct 3, 2025
Google Ads · NewsNew Feature in Google Ads Reports: Introducing the Tree Table ViewDiscover Google Ads' Tree Table View: a structured, hierarchical way to analyze campaign data for faster insights and smarter decisions.
Google Ads · NewsMaximize your Google Shopping Ads: boost visibility with Annotations and BadgesBoost your Google Shopping Ads with annotations and badges to enhance visibility, attract buyers, and increase conversions effectively.
Google Ads · NewsUnlocking travel advertising success: how Google Ads' new “Travel Assets” feature can optimize your campaignsUnlock valuable insights for travel advertising with Google Ads' new "Travel assets" feature. Optimize your campaigns and boost results today!
Google Ads · NewsUrgent Update: Performance Max Table View Reporting Bug DetectedDiscover the latest bug in Google Ads Performance Max reporting. Stay informed and optimize strategies for better campaign results.