Articles & news
78 articles on Google Ads, Meta Ads and tracking.
GA4 · NewsGA4 adds AI Assistant as a Default Channel Group: what it means for SEO, PPC, and attributionGA4’s new AI Assistant channel improves AI traffic attribution, separating ChatGPT, Gemini, and Claude visits from Referral or Direct.Jul 8, 2026
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Search Console · NewsGoogle Search Console introduces dedicated AI visibility reporting for SEO and search performanceGoogle Search Console adds AI visibility reporting, helping SEO and PPC teams track AI Overview exposure separately from organic search.Jul 8, 2026
Tag Manager · NewsGoogle Tag Manager visual event builder for Google Ads purchase conversions improves tracking setupGoogle Tag Manager’s visual event builder makes Google Ads purchase conversion tracking faster, easier, and more accurate.Jul 1, 2026
Google Ads · NewsGoogle Ads adds Security Tasks in Access and security: why the new Summary tab mattersGoogle Ads adds Security Tasks in Access and security, helping advertisers review passkeys, domains, and user access more easily.Jun 24, 2026
Google Ads · NewsGoogle Ads delays DSA to AI Max auto-migration until February 2027: what advertisers need to knowGoogle Ads delays DSA to AI Max migration to Feb 2027, giving advertisers more time to protect Q4 performance and plan a safer transition.Jun 24, 2026
Google Ads · NewsGoogle ads adds clickable budget and bidding summary in campaign settings to speed up audits and reduce errorsDiscover how Google Ads’ new clickable budget & bidding summary boosts navigation speed, reduces errors, and streamlines large account audits.May 26, 2026
Google Ads · Newshow to optimize performance max landing page images: turn your website into a high-performing creative engineDiscover how Google Ads Performance Max Landing Page Images turn your website visuals into powerful, scalable ad creatives—without losing brand control.May 26, 2026
Google Ads · NewsGoogle ads demand gen: how granular asset optimization controls give you more power over ai-generated creativesDiscover how Google’s new Demand Gen Asset Optimization controls give advertisers tighter creative, brand, and automation control across placements.May 26, 2026
Google Ads · NewsHow the new Google Ads Transparency Center custom date ranges transform competitor research and seasonal campaign strategyDiscover how Google Ads Transparency Center custom date ranges transform competitor analysis, seasonal planning, and campaign strategy insights.May 26, 2026
Google Ads · NewsGoogle ads moves “all campaigns” to a top-left dropdown: what the ui change really means for large accounts and ppc workflowsDiscover how Google Ads’ new top‑left “All campaigns” dropdown impacts navigation, workflows, and large‑scale account management.May 26, 2026
Google Ads · NewsGoogle Shopping now shows unit pricing in product ads: why it matters for feed optimizationGoogle Shopping now shows unit pricing in some ads, changing price comparisons, click quality, and the value of optimized product feeds.May 26, 2026
Google Ads · NewsHow Google’s EU user Consent policy audits can quietly destroy your Google Ads performance in EuropeAvoid Google’s EU consent crackdown. Fix cookie banners, protect ad personalization, conversion tracking, and remarketing performance in Europe.Mar 31, 2026