PPC benchmarksPPC Market Intelligence for Provo, UT
How Much Does PPC Cost in Provo, UT?
Across the 8 industries we track in Provo, UT, a top-of-page click on Google costs from $1.13–$7.46 for real estate to $34–$117 for HVAC. These are the top-of-page bid ranges Google Keyword Planner reports for Oct 2025 – Sep 2026, weighted by search volume.
Compared with the same searches across the US, clicks cost more in Provo for HVAC (+40%) and dental (+22%); less for legal (−74%), technology & software (−30%), moving & storage (−26%), construction (−19%) and real estate (−17%) (high end of the range).
For Construction, HVAC, Legal, Moving & Storage, Real Estate, Roofing and Technology & Software, Provo has few searches and Google reports no figure for some of them: read those numbers as indicative.
Which Industries Spend the Most on PPC in Provo, UT?
Advertisers' budgets are not public, but what a click costs is. By click price, the most expensive are HVAC ($34–$117), roofing ($20–$58) and technology & software ($8–$35).
Provo has too few searches in most of these industries to rank them by volume; the figures above are top-of-page bids, which Google reports for the wider area where the city alone is too small.
Source: Google Keyword Planner, Oct 2025 – Sep 2026.
How Much Should Provo Businesses Budget for PPC?
A practical way to size a first budget is to price the clicks you need. At Provo's top-of-page rates, 100 clicks a month cost about:
- HVAC: $3,440–$11,651
- Roofing: $1,991–$5,790
- Technology & Software: $829–$3,545
- Construction: $851–$2,594
- Dental: $738–$2,570
- Moving & Storage: $688–$2,127
- Legal: $623–$1,806
- Real Estate: $113–$746
That is 100 times the low and high end of the range (Google Keyword Planner, Oct 2025 – Sep 2026); clicks below the top of the page cost less. How many clicks you need depends on how many turn into enquiries, which is why we set the tracking up first and size the budget on measured cost per lead.