PPC Audit & Setup
A PPC audit in Austin starts by finding where your budget is going and whether it's earning its keep. The structural issues we see most often in Austin accounts are consistent: keyword match types too broad to filter unqualified traffic, negative keyword lists that were never properly built out, and campaign structure that made sense at setup but hasn't evolved with the account. You get a prioritized action plan from the audit — not a report card with 50 equally-weighted findings and no indication of where to start.
The audit covers campaign structure, Quality Score signals, keyword match types, negative keyword gaps, bid strategy alignment, and landing page relevance. Whether you run an HVAC company competing for summer cooling calls across Travis County or a construction firm targeting commercial project leads, the gaps follow recognizable patterns. HVAC broad-match keyword issues and legal campaign segmentation gaps are the two most frequent time sinks we identify in Austin accounts — both have clear, concrete fixes.
You'll leave the audit knowing exactly where your Austin ad spend is working and what needs to change to improve what isn't.







