Pinterest Ads guides

Pinterest ads are paid placements in a visual discovery engine used by 631M monthly users planning to buy. Learn formats, targeting, and fit by vertical.

Pinterest pin design that performs: the exact ad specs (2:3, 1000x1500 px), text-overlay rules, CTA copy, and sound-off video best practices for 2026.

Pinterest ads cost $0.30–$1.50 per click and $2–$10 CPM — about 48% below Meta. 2026 CPC/CPM/CPA benchmarks, bidding strategies, and starting budgets.

The complete 2026 Pinterest ad format lineup and specs: Standard image, video, Carousel, Idea ads, Showcase, Quiz and Premiere Spotlight, and which to pick.

Fix underperforming Pinterest campaigns with a top-down funnel diagnostic. Plus: Pinterest Performance+ lifts, 2026 AI tools, AR Try On, and emerging ad.

Set up Pinterest advertising from scratch, understand the restricted vs prohibited policy tiers, and fix rejected ads — the complete 2026 setup and policies.

Pinterest ads run ~48% of Meta's CPC. Compare Pinterest vs Facebook, TikTok & Instagram on intent, cost, formats, and which platform wins for DTC brands.

The 5 Pinterest campaign objectives explained: Brand Awareness, Video Completion, Consideration, Conversions.

Pinterest ads targeting explained: interests, keywords (broad/phrase/exact), audiences, actalike, demographics, placements, and Performance+ targeting.

Pinterest catalogs (data sources) ingest daily into Product Pins and dynamic Shopping ads. Collections, retargeting, Direct Links, and AR Try On explained.

The Pinterest tag is a base code plus event codes. The 2026 stack adds Enhanced match and the Conversions API, deduplicated by a shared event ID.

Pinterest ad metrics defined: Pin clicks vs outbound clicks, CTR, CPC, CPA, ROAS formulas, vendor benchmarks, and the three reporting surfaces explained.