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Industry PPC · Real Estate

Real Estate PPC agency

Real Estate PPC operates on a longer buyer journey than most local service verticals — but it starts with search intent that's very specific and very trackable. A buyer searching "homes for sale in [area]" is earlier in the funnel than one searching "real estate agent near me to sell my house." A seller searching "how much is my home worth" is signaling something entirely different than "list my home for sale agent." Without campaigns built around those intent distinctions, your budget distributes across buyer stages that convert at completely different rates — and your cost per qualified consultation inflates accordingly.

Plans for the USAudit · $297
5.0 on Fiverr Pro · 723 reviewsGoogle Partner$4.4M in ad spend managed a year (USD)

Local real estate guides by city

216 cities in all. Each guide covers local costs, strategy and demand.

How We Help Real Estate Professionals Get More from Google Ads

Your real estate campaigns separate buyer, seller, and investor intent into distinct segments with dedicated ad copy and landing pages. Buyer campaigns lead to property search tools and neighborhood guides; seller campaigns lead to home valuation tools and listing consultation offers; investor campaigns lead to ROI calculators and portfolio building consultations. Each path matches the search intent behind the click, which drives both conversion rate and lead quality.

Seasonality in real estate is pronounced. Buyer activity peaks January through April as the spring market activates; seller listings concentrate February through June; fall shows a secondary market peak September through November. Your bidding strategy scales to those patterns automatically — front-loading budget during peak market windows and protecting spend during the post-summer lull when conversion rates drop across the industry. Conversion rates on high-intent real estate terms run 3–5% across well-managed accounts, which reflects the inherently longer research cycle in the category.

Start with an account audit — we'll show you exactly where your current campaigns can improve.

Search data · Google Keyword Planner

What real estate clicks cost across the US

Across the US, real estate searches on Google add up to about 1,704,680 a month, and a click at the top of the page costs $1.51–$9.02; demand peaks in March. Of the 216 cities we measured, the most expensive click is in Tempe, AZ ($3–$23) and the cheapest in Salinas, CA ($0.62–$3.45).

Cities with the most real estate searches
CityMonthly searchesTop-of-page CPCCPC vs USPeak month
New York, NY43,950$1.79–$7.10−21%March
Los Angeles, CA23,980$3–$12+31%March
Chicago, IL19,100$1.11–$6.88−24%March
Houston, TX15,530$2–$11+24%March
Cleveland, OH11,590$2.26–$8.61−5%December
Philadelphia, PA9,920$1.53–$7.02−22%March
Dallas, TX8,900$3–$13+48%March
Phoenix, AZ8,800$3–$15+72%March
Atlanta, GA8,610$3–$12+38%March
San Antonio, TX8,310$3–$20+121%January
Charlotte, NC8,270$2.05–$8.98sameMarch
Denver, CO7,410$3–$13+42%April
Every city and state in Real Estate PPC statistics →
The searches behind the US figure
SearchMonthly searches (US)Top-of-page CPC
houses for sale550,000$0.12–$2.80
homes for sale368,000$0.12–$3.54
real estate agent201,000$3–$17
property management110,000$2–$13
realtor near me90,500$3–$19
commercial real estate90,500$0.39–$3.25
real estate agents near me40,500$4–$25
condos for sale40,500$0.14–$1.40

Source: Google Keyword Planner (Google Ads), Google Search, English, Oct 2025 – Sep 2026. Monthly searches add up a fixed set of commercial real estate searches; CPC is the top-of-page bid range weighted by volume. Cities in the table have their own figures; metro-area and indicative ones are left out. How we collect these figures.

Our solution

Our solution for

Real Estate PPC

ManagementGoogle and Meta, managed →Plans from $590 a month, set by your ad spend.Audit · $297Account audit →A one-off review of your account: a document, a video and a 30-minute call.Tracking · $500Tracking setup →Server-side tracking, Consent Mode and offline conversions from your CRM, where it allows it.
PPC agency

Real Estate PPC growth

Real estate PPC covers dramatically different buyer types — first-time buyers, luxury purchasers, sellers seeking listing agents, investors, and renters — each with different timelines, intent signals, and conversion actions. Generic campaigns lump buyer and seller keywords together, which dilutes messaging and pays premium click prices without focus.

Spring listing season (February–June) and fall buyer activity (September–November) require fundamentally different budget positioning. Flat-bid campaigns miss both peaks, paying the same for a decision-ready seller as for someone still months away from being ready to list or buy.

With buyer, seller, and investment searches separated, your campaigns reach prospects at the right stage of their decision. Spring listing seasons and fall buyer activity get budget timing that matches actual market demand. Buyer campaigns run with longer-funnel angles; seller campaigns convert with urgency and local market expertise.

Each campaign type gets messaging and landing pages matched to where that prospect is in their transaction — not a generic page that addresses everyone and converts no one. That's the difference between running Google Ads and running Real Estate Google Ads.

Why choose us

What Most Real Estate PPC Campaigns Get Wrong

PPC campaign Audit & Setup

Real estate campaigns require audience type isolation. Buyer campaigns, seller campaigns, and investor campaigns each get their own campaign structure — separate keywords, match types, ad groups, and budgets. Within buyer campaigns, sub-segments separate first-time buyer intent from move-up buyer intent, and property type (single-family, condo, luxury) when relevant to your focus area.

Negative keywords filter the significant non-converting traffic real estate keywords attract: rental-only searches, FSBO researchers, market statistics browsers, real estate career searches, and DIY home sale terms. This list grows monthly based on actual search term report analysis.

Your budget flows to buyer and seller searches with genuine transaction intent — not the broad real estate curiosity that surrounds them.

Ongoing PPC Management

Real estate search patterns follow the market calendar. Spring market (February–June) drives the highest buyer and seller search volume; fall shows a secondary peak. Your campaigns scale bids ahead of those windows and protect spend during the post-summer lull. Desktop bidding gets higher weight for the research-heavy buyer journey; seller searches skew more toward mobile and evenings.

Geographic targeting is precise to your actual service market — not too broad (wasting spend on areas you don't serve) and not too narrow (missing demand from your full catchment area). Competitive terms get their own bid logic to maintain visibility against major portals.

Your campaigns match the real estate market calendar — strongest when buyers and sellers are most active, efficient in the shoulder months.

Conversion Rate Optimization

Real estate conversions take multiple forms depending on which audience you're targeting: property inquiry forms, home valuation requests, buyer consultation bookings, and phone calls from serious prospects. Your conversion tracking captures all of them with accurate campaign attribution — so you know whether your buyer campaign or seller campaign is producing the consultations that actually move toward a transaction.

For agents and brokerages using CRM platforms like Follow Up Boss, Chime, or kvCORE, offline conversion data can close the loop between paid click and actual closed deal — allowing campaign optimization toward real transaction revenue rather than just lead volume.

You see which campaigns produced property inquiries and consultation requests — not just traffic, but the leads that move toward real transactions.

Why choose us

What Your Real Estate PPC Campaigns Deliver

Lower Cost Per Consultation

Real estate PPC waste concentrates in audience mixing, insufficient intent filtering, and landing page mismatch. Fixing all three changes your cost per qualified buyer or seller consultation without increasing total spend. Better audience segmentation improves Quality Scores, which reduces cost per click across all campaigns. Better landing page alignment increases conversion rate on the clicks you do pay for, so each dollar produces more qualified appointments.

With CVR benchmarks of 3–5% on high-intent real estate terms, the gap between well-structured and unstructured campaigns represents a meaningful difference in consultations per month from the same budget.

Your cost per consultation comes down as campaign structure tightens — more of your budget reaches buyers and sellers ready to transact.

Higher Quality Buyer & Seller Leads

A buyer who has a specific neighborhood in mind and financing pre-approval is a very different lead than someone casually browsing real estate listings for entertainment. Your campaigns are structured to attract the former — searches that signal serious transaction intent, not general curiosity about the housing market. Intent-matched landing pages with property search tools, valuation offers, and consultation CTAs pre-qualify leads before they ever contact you.

Negative keyword filtering removes non-converting traffic: rental searches, FSBO researchers, market data browsers, and career seekers. The result is a cleaner pipeline — fewer total leads, but a higher percentage that convert to genuine consultations and eventually to transactions.

Your pipeline fills with buyers who are ready to buy and sellers who are ready to list — not passive browsers comparing market statistics.

Your Data, Your Account

Real estate professionals who don't own their Google Ads accounts often start over when they change agencies — losing months of seasonal performance data, audience lists of past website visitors and property inquiry prospects, and Quality Score history that took real budget to build during competitive market cycles. In a seasonal business like real estate, that history has direct value heading into spring market.

Your account is client-owned with full admin access from the first campaign. Every conversion attribution, every seasonal performance trend, every audience list — visible, exportable, and permanently yours regardless of who manages the campaigns.

Your buyer and seller lead data, your seasonal performance history, your audience lists — they belong to your real estate business, not to an agency.

PPC benchmarks

Real Estate PPC Costs & Strategy Guide

How Much Does Real Estate PPC Cost?

Real estate PPC rewards audience precision — campaigns that separate buyer, seller, and investor intent consistently deliver lower cost per consultation than accounts targeting all real estate traffic with a single budget. Across well-managed real estate campaigns, cost per qualified consultation typically falls in the $35–$175 range, with buyer leads at the lower end and seller listing consultations often requiring higher investment due to competition from established agents and brokerages.

Click costs in real estate search vary significantly by market size, keyword specificity, and seasonal demand cycle. Major metropolitan markets with dense agent competition see the most aggressive bidding; suburban and secondary markets often present more efficient acquisition opportunities for well-structured campaigns. The key to cost efficiency in real estate PPC isn't finding cheap clicks — it's building campaigns where every click that does cost carries genuine transaction intent. Better Quality Scores from intent-matched campaign structure reduce what you pay per click over time, and better landing page alignment increases how many of those clicks convert to consultation requests. Both advantages compound across a full market cycle.

What Google Ads Strategy Works Best for Real Estate?

Effective real estate PPC strategy segments campaigns by audience type and buyer stage. Buyer campaigns target property search intent and connect to listing search tools and neighborhood guides. Seller campaigns target homeowner valuation and listing intent and connect to home value estimate tools and listing process landing pages. Keeping these structurally separate ensures ad copy, Quality Scores, and budget remain tightly aligned to each audience's specific needs.

Remarketing is especially powerful in real estate given the extended research cycle — a buyer who visited multiple neighborhood pages over several weeks is a high-value remarketing target at a fraction of new-search acquisition cost. Spring market budget increases (January–March front-loading) position your campaigns ahead of peak buyer and seller activity before auction competition peaks. Display campaigns targeting property interest audiences on Google can supplement search with lower-funnel demand generation. Performance Max campaigns work for real estate once base campaigns have accumulated 60+ monthly conversions to train the algorithm effectively; launching PMax without that foundation typically produces broad, unfocused traffic.

How Do You Measure Real Estate PPC Success?

For real estate professionals, PPC success centers on cost per qualified consultation broken down by audience type (buyer versus seller) and funnel stage. Because real estate searches attract a broad range of intent — from serious buyers to market researchers — raw lead volume without quality filtering overstates actual campaign performance.

Key metrics: cost per buyer consultation request, cost per seller valuation request, consultation-to-transaction conversion rate (by audience type), and seasonal performance trends (spring market versus off-peak). Quality Score trends by keyword cluster are a leading indicator — accounts that maintain tight relevance between search terms, ad copy, and landing pages pay less per click as the account matures and Google rewards consistent relevance. The most valuable benchmark is cost per closed transaction by lead source, which requires feeding CRM transaction data back into Google Ads attribution. That closed-loop view reveals which campaigns produce real revenue rather than just consultation volume — and allows budget allocation decisions based on actual transaction economics rather than top-of-funnel lead counts.

Plans · the US

One monthly fee, set by your ad spend

Activation $500 oncetracking included

Start

$590$990/month

1 platform · Google or MetaGoogle + Meta
Ad spend
up to $3,000
New creativesmade by us
Google + Meta only4 a month
Book a call · Start

Growth

$790$1,290/month

1 platform · Google or MetaGoogle + Meta
Ad spend
$3,000 – 10,000
New creativesmade by us
Google + Meta only6 a month
Book a call · Growth

Scale

$1,140$1,940/month

1 platform · Google or MetaGoogle + Meta
Ad spend
$10,000 – 25,000
New creativesmade by us
Google + Meta only8 a month
Book a call · Scale
In every plan
  • Management of campaigns, creatives and budget
  • A monthly report: what changed, what we decided, what we did
  • One call a month, in your time zone
  • Accounts in your name: our access you can revoke
Three-month minimum, then month to month.

ChatGPT Ads: a separate pilot, $250/month, added to a plan. See the pilot →

How we start

From application to first campaigns

  1. Book a 20-minute call.Five questions about your market, spend and platforms, then pick a time.
  2. Call with Matteo.20 minutes on your account. Pick a time in your own time zone.
  3. Activation.In month one we set up the accounts and the tracking. $500, once.
  4. First campaigns.They go live on the new data, with the first creatives of the month.
FAQ

Questions before you book a call.

How do we start?

Book a 20-minute call with Matteo and answer a few questions. If it fits, we agree the plan, then activation: account setup and tracking in month one, first campaigns right after.

What is the activation fee?

$500, once, in the first month. It covers account setup and the tracking setup.

Is there a contract?

A three-month minimum, then month to month.

I only run Google (or only Meta). Can I start with one?

Yes. That is the “1 platform” price on every plan.

Who makes the ads?

We do: 4, 6 or 8 new creatives a month on Google + Meta plans, by tier.

What do I get every month?

Campaign management, a monthly report and one call.

Who owns the ad accounts and the data?

You do, always. Google Ads, Meta, GA4 and the tracking container are in your name. We have access you can revoke; if you leave, everything stays with you.

Do you work in my time zone?

Pick a time in your own time zone when you book. We answer in writing within one working day.

Data for this industryReal Estate PPC Statistics →

Other industries

Managed on numbers you can check.

Plans for the US