TikTok Ads guides
Practical TikTok Ads guides, from the first setup to tracking and reporting, written from the accounts we manage.
Get started
- TikTok Ads Manager: Setup, Policies & Verification (2026)
TikTok Ads Manager setup: how Business Center, Ads Manager and Business Accounts differ, the verified account requirement and how to fix disapproved ads.
Best practices
- TikTok Ad Formats: The Format Selection Matrix (2026)
Master TikTok's 8 ad formats — from In-Feed auction basics to TopView reservation buys. Format × objective × budget matrix with 2026 CPM and CTR benchmarks.
- TikTok Audience Targeting: Broad vs. Narrow, Lookalike, Retargeting (2026)
How TikTok audience targeting works: broad beats narrow (15% lower CPA), lookalike minimum 1,000 users, retargeting windows by intent. 2026 benchmarks and architecture guide.
- TikTok Campaign Objectives: Bidding, Placements & Optimization Guide (2026)
Which TikTok campaign objective to pick? Reach, Traffic, Video Views, Sales — each locks a bidding method and auction pool. Decision tree, placement strategy, and 2026 benchmarks.
- TikTok Ad Creative Best Practices: 3-Second Hook Rule (2026)
The first 3 seconds decide whether a TikTok ad gets watched. Hook rules, ideal specs, and UGC benchmarks that actually move CTR and conversions.
- TikTok Ads Strategy & Trends 2026: Platform Fit, AI, Creator Pipeline
Is TikTok advertising worth it in 2026? $44B global revenue, 7.4% live shopping conversion, Symphony AI, TikTok One. Platform comparison and strategy guide.
Tracking
- TikTok Pixel & Tracking: Setup, Events API and EMQ Guide (2026)
TikTok Pixel setup guide: install via GTM, configure Events API server-side tracking, achieve EMQ 8.0+, and fix iOS signal loss. Covers GDPR compliance and the canonical verification workflow.
Reporting & Analysis
- TikTok Ads Cost & Metrics: CPM, CPC, CTR, VTR Benchmarks (2026)
How much do TikTok ads cost? In-Feed CPM averages $9.16. Industry CPC ranges $0.74–$1.92. CTR, VTR, CPR benchmarks with 2026 data by vertical.