Expand your reach: Google Ads launches Brand Report in Europe
Google Ads has recently broadened the reach of its powerful Brand Report to include Europe. This sophisticated tool offers comprehensive deduplicated reach and frequency metrics across your advertising campaigns, making it an indispensable asset for businesses looking to optimize their marketing strategies.
Key features of the Brand Report
The Brand Report in Google Ads is designed to help advertisers make data-driven decisions. With this tool, you can:
- Sort data effortlessly by demographics such as age and gender, allowing you to tailor your campaigns more effectively.
- Consolidate data across various tools for streamlined, efficient reporting.
- Accurately measure KPIs to understand the drivers behind your campaign performance.
- Derive actionable insights to maximize your ROI.
Getting started with the Brand Report
To access the Brand Report, simply:
1. Click on the Campaigns icon.
2. Select Brand Report from the Insights and reports drop-down menu.
Understanding Unique Reach and Frequency Metrics
One of the standout features of the Brand Report is its ability to measure the total number of unique users who have seen your ad, as well as the frequency of exposures. This helps you in:
- Tracking unique users.
- Monitoring average impressions per user over periods of 7 or 30 days.
- Analyzing frequency distribution across multiple exposure levels (1+, 2+, 3+, 4+, 5+, and 10+ impressions).
These metrics provide a more comprehensive view of your ad's reach and frequency across different devices, formats, and networks.
Important requirements and considerations
When using the Brand Report, it's essential to be aware of certain limitations and requirements:
- Data is available at the single account level only. It cannot be aggregated across multiple accounts or MCCs.
- The reach metrics are limited to a maximum date range of 92 days.
- A maximum of 10,000 campaigns can be analyzed.
- Search, Shopping, and Performance Max campaigns are currently not supported by the Brand Report.
- Campaigns need to have a minimum of 10,000 impressions for their data to appear in the report.
Connect for expert insights
As a dedicated Google Ads manager, I am committed to providing ongoing insights and expertise to help you navigate the rapidly evolving landscape of online advertising. For those looking to enhance their digital marketing strategies and increase personal branding, connecting with me can provide valuable guidance and assistance.
This content aims to enhance your understanding of Google Ads' new Brand Report capabilities and how they can be utilized to drive better results. Stay tuned to my agency's blog for more updates and in-depth analyses on maximizing your advertising efforts.
As a Google Ads expert, I bring proven expertise in optimizing advertising campaigns to maximize ROI.
I specialize in sharing advanced strategies and targeted tips to refine Google Ads campaign management.
Committed to staying ahead of the latest trends and algorithms, I ensure that my clients receive cutting-edge solutions.
My passion for digital marketing and my ability to interpret data for strategic insights enable me to offer high-level consulting that aims to exceed expectations.
Google Partner Agency
We're a certified Google Partner Agency, which means we don’t guess — we optimize withGoogle’s full toolkit and insider support.
Your campaigns get pro-level execution, backed by real expertise (not theory).
4.9 out of 5 from 670+ reviews on Fiverr.
That’s not luck — that’s performance.
Highly recommend Matteo to set up your server side tracking. He has a deep understanding of e-commerce tracking and will go above and beyond to make sure everything is set up correctly and working 100%. If you are scaling your store this set up is non-negotiable in my opinion and there isn't many people who have this much knowledge or put the effort in to get it right. Thanks again!
avorodesign.com
I can only recommend Matteo! He was very patient, professional and very knowledgeable about GA4, Consent Mode v2, and GDPR compliance. Communication was clear, and the setup was done professionally and efficiently. Highly recommend him for anyone needing reliable tracking implementation.
www.natureiki.life
Matteo shines in the realm of online professionals. His work is not only deep in data but also complemented by his proactive communication and cooperation, setting a new standard for freelancers. If you want someone who truly exceeds expectations, look no further. Highly recommended!
www.omanbeverlysmyth.com
Exceptional Service Beyond Expectations - Outstanding Service Impeccable depth, flawless delivery, and exceptional language fluency—this service exceeded all expectations. Highly recommended. Matteo truly ROCKS!!!
ium-paris.com
Top-notch, always highly value working with Matteo. An absolute Google Ads Genius. This is approximately the 8th time I have hired him and he's helped us get 6-7 ROAS. We are excited in continuing to improve our lead flow. Hire this guy if you need Google Ads help. Thanks Matteo!
www.dleeventgroup.com
I finally found the guy who can setup server side tracking and all the ecosystem properly. I definitely recommend Matteo. He is very responsive, kind and wants to dig into things. He configured GA4, Meta, Google Ads, Outbrain and google consent v2 with Cookiebot. Thanks Matteo.
inomega.fr
MB Adv delivered exceptional work with outstanding professionalism and lots of patience, taking time to see effects of changes made and not just do the work and submit it. The proactive communication and video summaries of the work completed made working with Matteo a pleasure, as he consistently went above and beyond. Highly recommended for web analytics projects! We are already working on another project.
www.withnellsensors.co.uk
Working with Matteo on my Google Ads was a game-changer. He's not just a strategist, he's a true partner. He understood my goals and tailored a campaign that perfectly reached my target audience. I'm grateful for his expertise and dedication.
dccargo.com
Click-driven mind
with plastic-brick obsession.
We build Google Ads campaigns with the same mindset we use to build tiny brick worlds: strategy, patience, and zero tolerance for wasted pieces.
Data is our blueprint. Growth is the only acceptable outcome.
