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HVAC PPC Statistics 2026
By Matteo Braghetta, Founder · Google Ads
HVAC · top-of-page cost per click, US$14–$83
Google Keyword Planner, Oct 2025 – Sep 2026: about 2,092,500 searches a month, peak in July.
- US monthly searches
- 2,092,500
- Cities measured
- 245
- Edition
- 2026 Q4
HVAC searches and cost per click, 2026 Q4
Across the US, people search for HVAC services about 2,092,500 times a month on Google; a top-of-page click costs $14–$83, and demand peaks in July. In the 245 cities we measured, the high end of the range runs from $15 in El Paso, TX to $220 in Tulsa, OK.
- US monthly searches
- 2,092,50025 HVAC searches, average of 12 months
- US top-of-page CPC
- $14–$83low to high bid range, weighted by searches
- Peak month
- Julymost searches in the last 12 months
- Cities measured
- 245131 with enough searches and bids of their own
Oct 2025
Nov 2025
Dec 2025
Jan 2026
Feb 2026
Mar 2026
Apr 2026
May 2026
Jun 2026
Jul 2026
Aug 2026
Sep 2026
Google Keyword Planner · Oct 2025 – Sep 2026
| Search | Monthly searches | Top-of-page CPC |
|---|---|---|
| ac repair | 368,000 | $19–$102 |
| air conditioning repair | 368,000 | $19–$102 |
| furnace repair | 201,000 | $11–$75 |
| air conditioner repair near me | 201,000 | $15–$101 |
| hvac near me | 165,000 | $10–$77 |
| hvac contractor | 135,000 | $9–$61 |
| duct cleaning | 90,500 | $7–$35 |
| hvac repair | 74,000 | $17–$100 |
| hvac company | 74,000 | $11–$70 |
| ac installation | 49,500 | $7–$56 |
Tulsa, OK
Augusta, GA
Tucson, AZ
Madison, WI
Wilmington, NC
Pensacola, FL
Cape Coral, FL
Peoria, AZ
Henderson, NV
Glendale, AZ
Chandler, AZ
Vancouver, WA
Scottsdale, AZ
Waco, TX
Gilbert, AZ
US: $83
Google Keyword Planner · Oct 2025 – Sep 2026
HVAC cost per click by city
| City | Monthly searches | Top-of-page CPC | CPC vs US | Peak month |
|---|---|---|---|---|
| Tulsa, OK | 2,870 | $35–$220 | +164% | October |
| Augusta, GA | 1,210 | $20–$205 | +145% | July |
| Tucson, AZ | 5,050 | $62–$183 | +119% | September |
| Madison, WI | 1,080 | $20–$179 | +115% | July |
| Wilmington, NC | 1,130 | $33–$178 | +113% | July |
| Pensacola, FL | 1,120 | $36–$176 | +111% | July |
| Cape Coral, FL | 1,660 | $49–$168 | +101% | October |
| Peoria, AZ | 1,200 | $57–$167 | +100% | September |
| Henderson, NV | 2,220 | $54–$166 | +99% | September |
| Glendale, AZ | 1,770 | $52–$161 | +93% | August |
| Chandler, AZ | 2,220 | $46–$156 | +87% | March |
| Vancouver, WA | 1,390 | $39–$155 | +85% | August |
| Scottsdale, AZ | 2,890 | $66–$153 | +83% | September |
| Waco, TX | 1,310 | $9–$152 | +82% | August |
| Gilbert, AZ | 2,310 | $69–$151 | +80% | October |
| Phoenix, AZ | 13,240 | $57–$148 | +77% | September |
| St. Petersburg, FL | 2,140 | $35–$147 | +76% | July |
| Mesa, AZ | 4,380 | $67–$147 | +76% | March |
| Columbus, GA* | 3,120 | $20–$146 | +74% | July |
| Tempe, AZ | 2,300 | $63–$143 | +72% | October |
| Fort Myers, FL | 3,070 | $37–$143 | +71% | November |
| Las Vegas, NV | 10,420 | $48–$143 | +71% | July |
| Corpus Christi, TX | 1,880 | $23–$138 | +65% | August |
| Sacramento, CA | 4,340 | $39–$134 | +61% | July |
| West Palm Beach, FL | 2,400 | $40–$130 | +56% | August |
All 245 cities
| City | Monthly searches | Top-of-page CPC | CPC vs US | Peak month |
|---|---|---|---|---|
| Minneapolis, MN | 6,020 | $39–$125 | +49% | July |
| Salt Lake City, UT | 4,220 | $37–$122 | +47% | September |
| Lakeland, FL | 1,690 | $85–$122 | +46% | November |
| Alexandria, VA | 1,380 | $24–$121 | +45% | July |
| Tampa, FL | 6,200 | $40–$121 | +45% | September |
| New Orleans, LA | 2,790 | $31–$119 | +43% | July |
| Fresno, CA | 2,510 | $22–$119 | +43% | August |
| Durham, NC | 1,710 | $38–$118 | +41% | July |
| Roseville, CA | 1,040 | $35–$115 | +38% | October |
| Jacksonville, FL | 6,840 | $32–$113 | +35% | July |
| Albuquerque, NM | 3,480 | $20–$113 | +35% | October |
| Stockton, CA | 1,490 | $18–$111 | +33% | October |
| Topeka, KS* | 1,820 | $6–$110 | +32% | July |
| Palm Bay, FL* | 32,940 | $34–$109 | +31% | July |
| Oklahoma City, OK | 4,240 | $28–$109 | +30% | August |
| Amarillo, TX | 1,260 | $9–$109 | +30% | July |
| San Antonio, TX | 12,900 | $41–$105 | +26% | January |
| Irving, TX | 1,810 | $29–$103 | +24% | August |
| Austin, TX | 11,730 | $37–$103 | +23% | September |
| St. Louis, MO | 4,570 | $29–$102 | +23% | July |
| Indianapolis, IN | 8,110 | $27–$102 | +22% | October |
| Athens, GA | 1,050 | $24–$102 | +22% | October |
| McKinney, TX | 1,810 | $42–$101 | +21% | September |
| Lafayette, LA | 1,040 | $25–$101 | +21% | July |
| Tallahassee, FL | 1,380 | $20–$101 | +21% | July |
| Portland, OR | 4,960 | $27–$100 | +19% | September |
| Spokane, WA | 1,400 | $56–$99 | +19% | February |
| Oakland, CA* | 36,160 | $12–$99 | +19% | December |
| Visalia, CA* | 7,780 | $13–$98 | +18% | August |
| Baton Rouge, LA | 1,760 | $37–$98 | +17% | August |
| Birmingham, AL | 2,740 | $18–$98 | +17% | August |
| Lexington, KY | 2,280 | $28–$98 | +17% | October |
| Chesapeake, VA | 1,380 | $32–$97 | +17% | July |
| Modesto, CA | 1,180 | $45–$97 | +16% | August |
| Orlando, FL | 6,310 | $33–$97 | +16% | July |
| Mobile, AL | 1,770 | $21–$97 | +16% | July |
| Plano, TX | 2,740 | $34–$97 | +16% | July |
| Huntsville, AL | 1,480 | $27–$96 | +16% | July |
| Roanoke, VA* | 5,730 | $17–$96 | +15% | July |
| Gulfport, MS* | 2,010 | $29–$96 | +15% | July |
| Fayetteville, AR* | 5,460 | $19–$96 | +15% | October |
| Fort Smith, AR* | 5,460 | $19–$96 | +15% | October |
| Rogers, AR* | 5,460 | $19–$96 | +15% | October |
| Springdale, AR* | 5,460 | $19–$96 | +15% | October |
| Salinas, CA* | 6,220 | $22–$96 | +15% | January |
| Murfreesboro, TN | 1,170 | $31–$96 | +15% | September |
| Akron, OH | 1,510 | $17–$95 | +14% | July |
| Port St. Lucie, FL | 1,990 | $26–$94 | +13% | October |
| Washington, DC | 4,670 | $32–$93 | +12% | July |
| Colorado Springs, CO | 2,890 | $23–$93 | +11% | July |
| Killeen, TX | 1,170 | $22–$93 | +11% | August |
| Springfield, MO | 1,740 | $17–$93 | +11% | September |
| Denver, CO | 9,880 | $38–$92 | +10% | July |
| Charleston, SC | 2,010 | $28–$91 | +9% | July |
| Virginia Beach, VA | 2,890 | $27–$91 | +9% | July |
| Winston Salem, NC | 1,400 | $24–$90 | +8% | July |
| Garland, TX | 2,040 | $33–$89 | +7% | August |
| McAllen, TX | 1,100 | $23–$89 | +7% | September |
| Denton, TX | 1,190 | $30–$89 | +7% | September |
| Columbia, SC | 1,460 | $31–$88 | +6% | July |
| Pueblo, CO* | 4,840 | $17–$88 | +6% | July |
| Fort Lauderdale, FL | 3,730 | $27–$88 | +6% | July |
| San Jose, CA | 9,540 | $16–$88 | +5% | December |
| Arlington, TX | 2,510 | $28–$87 | +4% | July |
| New Bedford, MA* | 9,760 | $15–$86 | +4% | November |
| Fort Worth, TX | 8,220 | $31–$86 | +3% | August |
| Cincinnati, OH | 5,740 | $24–$86 | +3% | October |
| Fayetteville, NC | 1,440 | $13–$86 | +3% | July |
| Baltimore, MD | 5,290 | $27–$85 | +2% | July |
| Fort Wayne, IN | 2,300 | $20–$85 | +2% | November |
| Houston, TX | 24,490 | $26–$85 | +2% | July |
| Kansas City, KS | 1,370 | $40–$85 | +2% | September |
| Newport News, VA | 1,010 | $18–$83 | same | July |
| Arlington, VA | 1,100 | $32–$83 | same | May |
| Kansas City, MO | 4,360 | $25–$83 | −1% | July |
| Brownsville, TX* | 5,980 | $14–$82 | −1% | July |
| Dayton, OH | 2,700 | $33–$82 | −2% | October |
| Midland, TX* | 2,610 | $20–$81 | −2% | August |
| Charlotte, NC | 8,010 | $23–$81 | −3% | July |
| Greensboro, NC | 2,010 | $25–$79 | −5% | July |
| Raleigh, NC | 4,500 | $36–$79 | −6% | July |
| Norfolk, VA | 1,310 | $31–$78 | −7% | July |
| Louisville, KY | 4,460 | $28–$78 | −7% | July |
| Seattle, WA | 5,210 | $18–$77 | −8% | July |
| Knoxville, TN | 2,450 | $34–$77 | −8% | July |
| Omaha, NE | 3,320 | $21–$77 | −8% | July |
| Albany, NY* | 5,820 | $12–$76 | −9% | December |
| Buffalo, NY | 7,680 | $34–$75 | −10% | July |
| Dallas, TX | 13,430 | $20–$75 | −11% | August |
| Richmond, VA | 2,300 | $13–$75 | −11% | July |
| South Bend, IN* | 4,480 | $17–$74 | −11% | July |
| Columbus, OH | 6,420 | $27–$74 | −12% | October |
| Atlanta, GA | 13,280 | $22–$73 | −12% | January |
| Jackson, MS | 1,250 | $13–$72 | −13% | July |
| Little Rock, AR | 1,320 | $21–$72 | −14% | July |
| Lincoln, NE | 1,120 | $9–$71 | −15% | July |
| Boston, MA | 3,690 | $23–$71 | −15% | July |
| Greenville, NC* | 4,480 | $9–$70 | −16% | July |
| Des Moines, IA | 1,870 | $14–$70 | −16% | July |
| Springfield, MA* | 2,810 | $6–$69 | −17% | July |
| Green Bay, WI* | 5,070 | $6–$69 | −17% | July |
| Nashville, TN | 6,540 | $20–$68 | −18% | January |
| Santa Fe, NM* | 8,540 | $8–$67 | −19% | July |
| Pittsburgh, PA | 4,890 | $11–$67 | −20% | July |
| Philadelphia, PA | 8,740 | $15–$67 | −20% | July |
| Lansing, MI* | 3,500 | $17–$66 | −21% | July |
| Gainesville, FL | 1,220 | $29–$66 | −21% | September |
| Bakersfield, CA | 1,910 | $18–$65 | −22% | August |
| Savannah, GA | 1,690 | $19–$65 | −22% | October |
| Santa Ana, CA | 1,070 | $11–$65 | −22% | September |
| Riverside, CA | 2,420 | $21–$64 | −23% | October |
| Long Beach, CA | 1,460 | $10–$64 | −23% | July |
| Albany, GA* | 2,030 | $7–$62 | −25% | July |
| Memphis, TN | 5,410 | $12–$62 | −25% | January |
| Irvine, CA | 1,410 | $28–$62 | −26% | August |
| Macon-Bibb County, GA* | 3,630 | $12–$61 | −26% | July |
| Anaheim, CA | 1,880 | $16–$61 | −27% | August |
| Miami, FL | 8,410 | $15–$60 | −28% | May |
| Corona, CA | 1,460 | $25–$59 | −30% | October |
| Milwaukee, WI | 3,680 | $12–$57 | −32% | October |
| Montgomery, AL* | 2,710 | $5–$57 | −32% | July |
| Toledo, OH | 1,780 | $7–$56 | −33% | July |
| San Diego, CA | 7,310 | $12–$56 | −33% | August |
| Sioux Falls, SD* | 3,570 | $7–$54 | −35% | September |
| Wichita, KS | 11,620 | $22–$52 | −37% | August |
| Hialeah, FL | 1,440 | $15–$49 | −41% | December |
| Los Angeles, CA | 27,460 | $8–$49 | −41% | July |
| Chicago, IL | 21,900 | $12–$49 | −41% | January |
| Rochester, MN* | 1,400 | $6–$48 | −43% | July |
| Detroit, MI | 5,200 | $9–$45 | −46% | July |
| Peoria, IL | 1,020 | $9–$44 | −47% | July |
| Scranton, PA* | 6,070 | $7–$44 | −48% | July |
| Evansville, IN* | 3,730 | $6–$43 | −48% | July |
| Clarksville, TN | 1,040 | $10–$43 | −48% | July |
| Cedar Rapids, IA* | 4,430 | $6–$39 | −54% | July |
| Rockford, IL* | 2,270 | $8–$31 | −63% | July |
| Portland, ME* | 5,720 | $5–$27 | −68% | October |
| Yuma, AZ* | 1,440 | $5–$26 | −69% | July |
| New York, NY | 60,170 | $6–$23 | −73% | September |
| El Paso, TX | 3,380 | $4–$15 | −82% | July |
| Davenport, IA* | 4,140 | $4–$15 | −82% | October |
| Jonesboro, AR* | 1,240 | $3–$15 | −82% | July |
| Bismarck, ND* | 1,490 | $2–$14 | −83% | July |
| Rapid City, SD* | 1,130 | $3–$13 | −84% | July |
| Laredo, TX* | 1,090 | $3–$11 | −87% | July |
| Casper, WY* | 770 | $2.14–$7.17 | −91% | August |
| Boise, ID† | 2,220 | $38–$420 | +403% | September |
| Lubbock, TX† | 1,330 | $35–$278 | +233% | August |
| Chattanooga, TN† | 1,740 | $35–$275 | +230% | July |
| Auburn, AL† | 540 | $29–$270 | +224% | August |
| Shreveport, LA† | 1,130 | $17–$251 | +201% | August |
| Lawrence, KS† | 730 | $38–$172 | +106% | March |
| Wilmington, DE† | 850 | $54–$161 | +94% | July |
| Santa Rosa, CA† | 1,110 | $31–$153 | +83% | February |
| Asheville, NC† | 1,010 | $9–$149 | +78% | March |
| Tacoma, WA† | 1,600 | $47–$130 | +56% | October |
| Syracuse, NY† | 1,020 | $36–$122 | +47% | July |
| Provo, UT† | 590 | $34–$117 | +40% | September |
| Hampton, VA† | 930 | $41–$115 | +38% | July |
| Hayward, CA† | 500 | $28–$113 | +35% | July |
| Warwick, RI† | 530 | $16–$107 | +28% | July |
| Lakewood, CO† | 1,500 | $42–$102 | +22% | September |
| Pasadena, CA† | 820 | $20–$101 | +22% | July |
| Sunnyvale, CA† | 550 | $23–$100 | +19% | December |
| Santa Clara, CA† | 3,040 | $7–$100 | +19% | December |
| Reading, PA† | 820 | $18–$99 | +19% | July |
| St. George, UT† | 800 | $23–$98 | +17% | August |
| Fremont, CA† | 740 | $13–$96 | +15% | July |
| Pasadena, TX† | 760 | $24–$86 | +3% | August |
| Garden Grove, CA† | 540 | $20–$85 | +2% | August |
| Allentown, PA† | 820 | $19–$77 | −7% | July |
| Worcester, MA† | 670 | $16–$74 | −11% | September |
| Orem, UT† | 720 | $33–$74 | −12% | September |
| Manchester, NH† | 1,000 | $14–$73 | −13% | October |
| Salem, OR† | 1,000 | $31–$72 | −13% | October |
| Flagstaff, AZ† | 480 | $31–$71 | −15% | September |
| Bellevue, WA† | 690 | $25–$71 | −15% | September |
| Reno, NV† | 3,810 | $14–$70 | −17% | November |
| Ann Arbor, MI† | 850 | $21–$69 | −17% | July |
| Pomona, CA† | 680 | $21–$68 | −18% | July |
| Eugene, OR* | 2,780 | $21–$67 | −20% | October |
| Frederick, MD† | 700 | $24–$66 | −21% | July |
| Anchorage, AK* | 1,210 | $5–$65 | −22% | December |
| Cleveland, OH† | 25,890 | $20–$64 | −23% | December |
| Oceanside, CA† | 940 | $18–$64 | −23% | August |
| Stamford, CT† | 550 | $20–$63 | −25% | July |
| Torrance, CA† | 470 | $12–$62 | −26% | August |
| Fort Collins, CO† | 2,500 | $20–$61 | −27% | October |
| Waterbury, CT† | 560 | $23–$61 | −27% | July |
| Grand Rapids, MI† | 2,000 | $15–$60 | −29% | July |
| Hartford, CT† | 1,880 | $20–$58 | −31% | October |
| Paterson, NJ† | 890 | $15–$57 | −31% | July |
| Billings, MT* | 1,360 | $10–$57 | −31% | July |
| Bridgeport, CT† | 600 | $15–$57 | −31% | July |
| Cheyenne, WY† | 1,250 | $6–$55 | −34% | May |
| Bethlehem, PA† | 680 | $15–$55 | −34% | July |
| Lancaster, CA† | 940 | $18–$52 | −37% | July |
| Rochester, NY† | 1,970 | $17–$50 | −41% | July |
| Kenosha, WI† | 580 | $13–$47 | −43% | July |
| Cambridge, MA† | 660 | $14–$46 | −44% | July |
| Nashua, NH† | 450 | $18–$44 | −47% | October |
| Palmdale, CA† | 760 | $11–$44 | −47% | August |
| Las Cruces, NM† | 900 | $4–$44 | −48% | January |
| Providence, RI† | 1,230 | $8–$43 | −48% | November |
| Bloomington, IN† | 1,140 | $8–$43 | −49% | October |
| Tuscaloosa, AL† | 680 | $7–$42 | −50% | August |
| New Haven, CT† | 1,010 | $15–$41 | −50% | July |
| Greeley, CO† | 980 | $10–$40 | −53% | April |
| Danbury, CT† | 370 | $13–$36 | −57% | July |
| Norwalk, CT† | 400 | $7–$35 | −58% | July |
| Boulder, CO† | 540 | $18–$32 | −62% | July |
| Lowell, MA† | 430 | $6–$30 | −64% | July |
| Missoula, MT* | 1,910 | $6–$29 | −65% | October |
| Cranston, RI† | 520 | $4–$28 | −67% | July |
| Erie, PA* | 1,500 | $5–$27 | −68% | July |
| Columbia, MO† | 1,530 | $4–$26 | −69% | October |
| Fargo, ND* | 4,030 | $2–$25 | −70% | July |
| Duluth, MN* | 2,240 | $4–$19 | −77% | October |
| Pawtucket, RI† | 330 | $4–$17 | −80% | November |
| Great Falls, MT* | 530 | $1.44–$9.31 | −89% | July |
HVAC cost per click by state
| State | Cities | Monthly searches | Top-of-page CPC |
|---|---|---|---|
| AZ | 9 | 35,360 | $60–$155 |
| OK | 2 | 7,110 | $31–$154 |
| NV | 2 | 12,640 | $49–$147 |
| MN | 1 | 6,020 | $39–$125 |
| UT | 1 | 4,220 | $37–$122 |
| NM | 1 | 3,480 | $20–$113 |
| LA | 3 | 5,590 | $31–$109 |
| FL | 15 | 49,600 | $32–$105 |
| OR | 1 | 4,960 | $27–$100 |
| IN | 2 | 10,410 | $26–$98 |
| AL | 3 | 5,990 | $21–$97 |
| WA | 3 | 8,000 | $29–$94 |
| DC | 1 | 4,670 | $32–$93 |
| MO | 3 | 10,670 | $26–$93 |
| CO | 2 | 12,770 | $35–$92 |
| TX | 17 | 92,970 | $28–$90 |
| NC | 7 | 20,200 | $27–$90 |
| SC | 2 | 3,470 | $29–$90 |
| VA | 7 | 11,370 | $25–$89 |
| MD | 1 | 5,290 | $27–$85 |
| WI | 2 | 4,760 | $14–$85 |
| KY | 2 | 6,740 | $28–$84 |
| GA | 4 | 17,230 | $22–$83 |
| OH | 5 | 18,150 | $24–$79 |
| NE | 2 | 4,440 | $18–$75 |
| MS | 1 | 1,250 | $13–$72 |
| AR | 1 | 1,320 | $21–$72 |
| MA | 1 | 3,690 | $23–$71 |
| IA | 1 | 1,870 | $14–$70 |
| CA | 15 | 66,480 | $16–$69 |
| TN | 5 | 16,610 | $20–$68 |
| PA | 2 | 13,630 | $14–$67 |
| KS | 2 | 12,990 | $24–$56 |
| IL | 2 | 22,920 | $12–$49 |
| MI | 1 | 5,200 | $9–$45 |
| NY | 2 | 67,850 | $9–$29 |
Source: Google Keyword Planner (Google Ads), Google Search, English, Oct 2025 – Sep 2026; collected for the 2026 Q4 edition. CPC is the top-of-page bid range, weighted by search volume. How we collect these figures. Editions before 2026 Q4 quoted estimated costs per click; from this edition they are measured. Cost per lead, conversion rate and budgets further down are still estimates.
Why Do HVAC Advertisers Pay 2.3× More Than Industry Benchmarks Suggest?
HVAC PPC costs more than generic home services benchmarks because the buying behavior is fundamentally different. AC units fail in July heat waves — the homeowner searches, sees the first three ads, and calls within minutes. According to MB Adv Agency's analysis of 245 US cities, a top-of-page HVAC click costs $14–$83 across the US — against the WordStream Home & Home Improvement benchmark of $7.85, an average CPC paid across all positions. The two figures measure different things, but the gap is not a data anomaly; it is the market pricing emergency intent.
The BLS Occupational Outlook Handbook reports 425,200 HVAC mechanics employed nationally as of 2024, with the industry projected to grow 8% through 2034 — "much faster than average." The residential market is served almost entirely by regional SMBs: owner-operators and small crews serving 20–50 mile service radiuses. These businesses depend on Google Search for emergency call volume in a way that retailers, service firms, or contractors simply do not. The result is aggressive bidding on high-intent keywords: "AC repair near me," "furnace replacement cost," "emergency HVAC." These terms carry CPCs the home services category average obscures.
HVAC purchasing is also dual-seasonal: summer AC demand peaks June–August, and winter heating demand peaks November–December. Shoulder seasons (spring (March–early June) and fall (September–October)) offer a 15–25% CPL reduction as competition thins while intent remains high — homeowners scheduling preventive maintenance and system tune-ups before the extreme-weather months. HVAC PPC management that leverages these seasonal windows consistently outperforms year-round flat-spend strategies. According to Mordor Intelligence, AC shipments surged back in 2024 after two years of post-supply-chain declines — meaning consumer willingness to spend on new systems is at a cycle high.
KEY MARKET FACT
The US HVAC market is valued at $31.7B in 2025, growing at 6.9% CAGR to $54.0B by 2033 — driven by aging housing stock, Inflation Reduction Act heat pump incentives, and refrigerant phasedowns under the Kigali Amendment. (Source: Grand View Research, 2025)
The competitive structure further drives CPC. Unlike industries with one or two national platforms, HVAC advertising is dominated by regional incumbents with 10–20 year local brand equity. New entrants must outbid established companies for the same emergency keywords — a dynamic that inflates CPCs regardless of geography. Major players like ARS/Rescue Rooter (8+ cities in our dataset) bid aggressively across metro areas, establishing CPC floors that independents cannot avoid. The Air Conditioning Contractors of America (ACCA) represents 60,000 professionals across 3,000+ companies — virtually all of them competing in Google Search for the same emergency service queries.
What Is the Cost Per Lead for HVAC PPC?
The average HVAC cost per lead is $109.59 across 113 US cities, with a median of $107.50. The range is extreme: Corpus Christi, TX delivers leads at $47.50 while Lexington, KY tops the dataset at $275.00 — a 5.8× spread that makes CPL the most market-sensitive metric in HVAC advertising.
MB Adv Agency's data shows the Southwest region averages $91.97 CPL — 16% below the national mean — because Texas markets combine above-average CVRs with competitive CPC environments where urgency drives rapid click-to-call behavior. The Northeast inverts this: $122.84 average CPL despite lower CPC, because multi-stage consideration patterns and lower HVAC emergency frequency (milder summers in some markets) reduce same-session conversion rates.
ROI Potential formula: (Average HVAC job value × CVR) / CPL. Using a $4,200 average residential HVAC job value (repairs + minor installs), cities with their own CVR data use that figure; others use the 9.51% dataset average. A 13.3:1 ROI in Corpus Christi means every $47.50 lead generates $630 in weighted revenue at a 15% CVR — making it one of the highest-yield markets in the dataset.
| City | Avg CPL | CPL Range | ROI Potential | Region |
|---|---|---|---|---|
| Lexington, KY | $275.00 | $200–$350 | 1.5:1 | Southeast |
| Little Rock, AR | $252.50 | $165–$340 | 1.6:1 | Southeast |
| Cleveland, OH | $192.50 | $115–$270 | 2.4:1† | Midwest |
| Toledo, OH | $160.00 | $100–$220 | 2.8:1† | Midwest |
| Sunnyvale, CA | $160.00 | $100–$220 | 2.5:1 | Pacific |
| Norwalk, CT | $160.00 | $120–$200 | 2.5:1 | Northeast |
| Dayton, OH | $155.00 | $90–$220 | 2.7:1† | Midwest |
| Fort Wayne, IN | $155.00 | $90–$220 | 2.7:1† | Midwest |
| Tacoma, WA | $152.50 | $130–$175 | 2.6:1 | Pacific |
| San Jose, CA | $150.00 | $100–$200 | 2.7:1 | Pacific |
| Kenosha, WI | $137.50 | $75–$200 | 2.9:1 | Midwest |
| Cincinnati, OH | $137.50 | $120–$155 | 2.9:1 | Midwest |
| Rochester, NY | $135.00 | $110–$160 | 3.1:1† | Northeast |
| Green Bay, WI | $130.00 | $115–$145 | 3.1:1 | Midwest |
| New Haven, CT | $127.50 | $100–$155 | 3.1:1 | Northeast |
| 10 Lowest CPL Markets | ||||
| Corpus Christi, TX | $47.50 | $30–$65 | 13.3:1† | Southwest |
| Brownsville, TX | $48.00 | $38–$58 | 8.3:1 | Southwest |
| Shreveport, LA | $51.00 | $42–$60 | 7.8:1 | Southeast |
| Huntsville, AL | $62.50 | $55–$70 | 6.4:1 | Southeast |
| Cheyenne, WY | $65.00 | $45–$85 | 6.1:1 | West |
| McAllen, TX | $67.50 | $40–$95 | 5.9:1 | Southwest |
| Missoula, MT | $67.50 | $45–$90 | 5.9:1 | West |
| Provo, UT | $68.50 | $62–$75 | 5.8:1 | West |
| Springdale, AR | $70.00 | $45–$95 | 5.7:1 | Southeast |
†ROI Potential for cities with own CVR data uses actual CVR; others use dataset avg 9.51%. Assumes $4,200 avg residential HVAC job value.
What Is the Average HVAC Conversion Rate?
The average HVAC PPC conversion rate is 9.51% across 25 cities with tracked CVR data — more than double the 4.1% home services industry average. Corpus Christi, TX leads all markets at 15.0%, while Austin, TX and Phoenix, AZ anchor the low end at 6.0%. CVR data is available for 25 cities and is directional; markets without observed CVR data differ based on local ad quality and competition.
According to MB Adv Agency's data, the highest CVR markets share a consistent profile: extreme climate, high homeownership rates above 50%, and moderate competition levels that do not dilute intent signals. Corpus Christi (77% homeownership, Gulf Coast heat) and San Antonio (59% homeownership, largest US military metro) both convert at double-digit rates because HVAC emergencies hit homeowner-dominated markets with disproportionate urgency. BrightLocal's 2026 survey shows 97% of consumers use reviews before calling — but HVAC emergency searchers skip the review step more than any other home service category.
| City | Avg CVR | Avg CPC | CVR Driver |
|---|---|---|---|
| Corpus Christi, TX | 15.0% | $23–$138 | Gulf Coast heat, 58% homeownership, low ad competition |
| San Antonio, TX | 14.0% | $41–$105 | High homeownership, military-heavy demographics, urgent demand |
| Rockford, IL | 12.0% | $8–$31 | Low competition, concentrated intent, aging HVAC stock |
| Jacksonville, FL | 11.5% | $32–$113 | Florida heat, 57% homeownership, rapid year-round demand |
| Cleveland, OH | 11.0% | — | Aging housing stock, urgent furnace replacements |
| Irving, TX | 11.0% | $29–$103 | DFW emergency demand, dense corporate-residential mix |
| Toledo, OH | 10.5% | $7–$56 | Midwest heating demand, 53% homeownership |
| Akron, OH | 10.0% | $17–$95 | Heating-dominant market, strong furnace replacement intent |
| Chicago, IL | 10.0% | $12–$49 | Large emergency volume, extreme cold winters drive furnace calls |
| Dayton, OH | 10.0% | $33–$82 | Heating-driven urgency, moderate competition |
| Fort Wayne, IN | 10.0% | $20–$85 | High homeownership (62%), furnace-heavy Midwest demand |
| Houston, TX | 10.0% | $26–$85 | Year-round AC demand, 42M metro population drives volume |
| Columbia, MO | 9.5% | — | University-town with high renter churn driving HVAC service calls |
| Arlington, TX | 9.0% | $28–$87 | DFW suburban market, high AC emergency volume |
| Laredo, TX | 8.0% | $3–$11 | Border city, extreme heat, price-sensitive market |
| Rochester, NY | 8.0% | — | Heating-dominant, furnace emergency peak |
| Gulfport, MS | 8.0% | $29–$96 | Gulf Coast humidity, low competition, concentrated search |
| Durham, NC | 7.75% | $38–$118 | Research Triangle growth, moderate competition |
| Oceanside, CA | 7.5% | N/A | Mild climate reduces emergency frequency |
| Worcester, MA | 7.0% | — | Northeast heating market, research-stage buyers more common |
| Denton, TX | 8.0% | $30–$89 | DFW suburban, university population dilutes emergency intent |
| Austin, TX | 6.0% | $37–$103 | High-income renters less likely to call; strong seasonal pattern |
| Phoenix, AZ | 6.0% | $57–$148 | Very high competition dilutes intent signals despite peak demand |
How Much Should You Budget for HVAC Advertising in 2026?
HVAC advertising budgets range from $1,500/month in low-competition small markets to $5,000+/month in major metros — a 3× range entirely driven by your city's CPL, not your target lead volume. The right number is: (monthly lead target) × (your city's CPL). A company targeting 15 leads/month in San Antonio at $82.50 CPL needs $1,237 — one targeting the same volume in Lexington at $275 needs $4,125.
According to MB Adv Agency's analysis of 71 cities with starter budget data, the median HVAC PPC starter budget is $2,750/month. But the range runs $750–$5,500, and the right HVAC PPC budget for your business depends on three variables: your city's CPC floor, your target monthly lead volume, and your historical close rate. Use the table below as a market-size proxy if you don't yet have city-specific CPL data — then refine against the city tables above. WordStream's 2025 benchmark report confirms HVAC CPLs run well above the home services average, validating higher minimum budgets than generic home services calculators suggest.
| Market Tier | Typical CPL | Starter Budget | Leads per $1K | Example Cities |
|---|---|---|---|---|
| Small Market <200K pop |
$48–$85 | $1,500–$2,000 | 12–20 | Brownsville TX, Rockford IL, Shreveport LA |
| Mid-Size Market 200K–500K pop |
$82–$120 | $2,000–$3,000 | 8–12 | San Antonio TX, Nashville TN, Raleigh NC |
| Large Metro 500K–2M pop |
$100–$130 | $3,000–$4,000 | 8–10 | Miami FL, Chicago IL, Minneapolis MN |
| Major Metro 2M+ pop |
$115–$160 | $4,000–$5,000+ | 6–9 | Dallas TX, Houston TX, Los Angeles CA |
Budget Efficiency by Market
Corpus Christi, TX
Brownsville, TX
Shreveport, LA
Huntsville, AL
Cheyenne, WY
Missoula, MT
Mcallen, TX
Amarillo, TX
Provo, UT
Springdale, AR
Tempe, AZ
Spokane, WA
Lakeland, FL
Boise, ID
South Bend, IN
HVAC PPC Frequently Asked Questions
What is the average HVAC cost per click on Google Ads in 2026?+
A top-of-page HVAC click costs $14–$83 across the US, measured across 245 US cities in the MB Adv Agency 2026 dataset, with a median city range of $27–$93. That sits well above the WordStream home services benchmark of $7.85 (an average CPC paid across all positions) because HVAC-specific keywords ("AC repair near me," "furnace replacement") carry premium CPCs driven by high purchase urgency and $3,000–$15,000 ticket values.
Among cities with solid data, top-of-page CPC ranges from $4–$15 in El Paso, TX to $35–$220 in Tulsa, OK — a wide spread that makes market selection your single highest-leverage variable. The PPC Chief figure of $9.12 is an average CPC paid across all positions and reflects all HVAC queries including informational searches; our Keyword Planner range is the top-of-page bid range for high-intent service keywords. For budgeting purposes, use your specific city's CPC data from the table above rather than any national average, as city ranges differ widely.
Is HVAC PPC worth it for small companies?+
HVAC PPC delivers 8:1–15:1 ROI in mid-tier markets, making it one of the highest-return advertising channels available to small operators. Here is the math for a $3,000/month budget in San Antonio, TX (CPL $82.50, CVR 14%): $3,000 ÷ $82.50 = 36 leads. At a 30% close rate: 10.8 jobs. At $4,200 average ticket: $45,360 in revenue from $3,000 in ad spend — a 15.1:1 return.
The emergency-driven buying cycle is what makes this work: HVAC searches are among the highest-intent queries in Google Search. A homeowner searching "AC repair near me" in August has already decided to hire — the ad just determines who they call. According to MB Adv Agency's analysis of 245 US cities, the 9.51% average conversion rate means roughly 1 in 10 HVAC clicks becomes a lead without any additional nurturing. At $4,200 average job value, even a $109.59 CPL (national average) generates a 3.8:1 revenue-to-ad-spend ratio before accounting for close rate. A $1,500/month budget in a small market like Rockford, IL ($80 CPL) generates 18 leads — 5–6 jobs at standard close rates — delivering $21,000–$25,200 in revenue.
Why is HVAC PPC more expensive than other home services?+
HVAC PPC costs more because ticket sizes are 3–10× higher than typical home services jobs, which justifies aggressive bidding on emergency keywords. An AC replacement runs $4,000–$15,000; a furnace installation $3,000–$8,000. At a 10% conversion rate and 30% close rate, a contractor who pays a typical click of $47.55 in Dallas (top-of-page range $20–$75) is bidding rationally against those ticket sizes, not overpaying.
The second factor is emergency urgency. Unlike scheduled home improvement (remodeling, painting), HVAC failures are non-deferrable — a failed AC in July heat or a furnace in January cold demands immediate resolution. This urgency compresses the consideration phase to minutes, removing price comparison as a deciding factor and concentrating clicks on the top 2–3 ads. Every contractor bidding for those top positions drives CPCs up. Grand View Research projects the US HVAC market to grow from $31.7B in 2025 to $54.0B by 2033 — more contractors, more budget, more competition on the same emergency keywords.
What is a good HVAC Google Ads conversion rate?+
The average HVAC Google Ads conversion rate is 9.51% across 25 cities in the MB Adv Agency dataset — more than double the 4.1% home services benchmark. A well-optimized HVAC campaign targeting emergency service keywords should achieve 8–12% in mid-competition markets. The national average of 9.51% is a solid baseline; top markets like Corpus Christi (15%) and San Antonio (14%) demonstrate what targeted geographic and keyword strategies can achieve.
Conversion rate is driven by four factors specific to HVAC: (1) keyword intent — "AC repair near me" converts at 3–5× the rate of "how much does AC repair cost"; (2) landing page speed — emergency searchers abandon in under 3 seconds; (3) click-to-call prominence — over 70% of HVAC leads call rather than fill out a form; (4) ad scheduling — being live during peak emergency hours (9am–7pm local time) captures intent at its highest. According to BrightLocal's 2026 survey, 97% of consumers check reviews before calling — but emergency HVAC searchers are more likely to call immediately than any other home services category, skipping the review step in genuine emergencies.
Do big cities always have higher HVAC PPC costs?+
No — Los Angeles top-of-page CPC is $8–$49, lower than Fort Worth, TX at $31–$86, despite being 14× larger by population. Climate and competition density drive HVAC CPC far more than city size. LA's mild Mediterranean climate generates fewer HVAC emergencies per capita; Fort Worth's extreme Texas heat creates year-round urgent demand that supports premium bidding regardless of market size.
MB Adv Agency's 245-city dataset shows little link between population and CPC in HVAC. New York City ($6–$23 CPC, but a high CPL at $115) is less competitive than smaller markets like Greenville, NC ($9–$70 in the Greenville metro area). The determinants of HVAC CPC are: (1) extreme weather frequency (AC emergencies, furnace failures); (2) advertiser density relative to search volume; (3) national franchise presence competing against local operators. A small Sun Belt city with extreme summers and active franchise competition often costs more than a large Northeast coastal metro with mild temperatures. Always use city-specific data — state or metro-size proxies produce inaccurate budgets.
How much should I budget for HVAC Google Ads per month?+
The right HVAC Google Ads budget is: (monthly lead target) × (your city's CPL). The median starter budget across 71 cities in our dataset is $2,750/month, but the range runs $750–$5,500. For a small operator targeting 10 leads/month in Memphis, TN (CPL $82.50): 10 × $82.50 = $825/month. For the same target in Lexington, KY (CPL $275): 10 × $275 = $2,750/month — a 3.3× difference for identical outcomes.
Here is the full ROI calculation for a $2,500/month budget in a national average market (CPL $109.59): $2,500 ÷ $109.59 = 22.8 leads. At 30% close rate: 6.8 jobs. At $4,200 average ticket: $28,560 in revenue. ROI: 11.4:1. This calculation assumes average campaign performance — well-optimized campaigns targeting emergency keywords can achieve 15–20% above-average CPL efficiency. The "minimum $5,000/month" claim often cited reflects major metro pricing; in mid-tier markets, $2,000–$3,000 produces 8–12 leads/month which is 2–3 jobs — enough to sustain a solo operator's ad budget from a single closed job.
When is the best time to run HVAC PPC ads?+
Shoulder seasons — spring and fall shoulder seasons — deliver the best HVAC PPC ROI. Competition thins by 20–30% as advertisers cut budgets after peak season, while intent remains high from homeowners scheduling pre-season maintenance and system upgrades. MB Adv Agency data shows shoulder season CPL runs 15–25% below summer peak levels in most markets.
Summer (June–August) is the highest-volume period but not the most efficient — Phoenix shows 200–400% demand spikes that simultaneously inflate competition. Winter (November–December) is the furnace season for northern markets: Chicago, Cleveland, Detroit, and Minneapolis see heating emergency call volume spike, and HVAC advertisers who maintain budget through January gain share-of-voice against operators who pull spend. Year-round markets (Nashville, Atlanta) have no true off-peak period. The ENERGY STAR heat pump program and IRA tax credits are also generating a new category of year-round installation queries that are not season-dependent — "heat pump installation" is increasingly an always-on budget line for operators targeting new construction and retrofit customers.
Are national HVAC PPC benchmarks accurate for budget planning?+
National HVAC benchmarks run well below HVAC top-of-page costs because they blend HVAC with all home services — including cleaning ($3–$5 CPC), landscaping ($2–$4), and handyman ($4–$6). The WordStream 2025 home services benchmark of $7.85 CPC is accurate for the blended category; for HVAC-specific emergency service keywords, Keyword Planner's top-of-page range is $14–$83 across the US. The two measure different things: the benchmark is an average CPC paid across all positions, while the range is what it takes to appear above the results.
The MB Adv Agency dataset isolates HVAC-only campaigns targeting high-intent service queries. Our measured top-of-page range of $14–$83 across the US (typical click $48.55) is the better planning reference for contractors bidding on "AC repair," "furnace replacement," and "HVAC emergency" keywords. Using the $7.85 national average to size your HVAC budget leaves you far below that range — you will under-fund the campaign, generate insufficient impression share, and conclude "PPC doesn't work" when the actual problem was an inaccurate benchmark. City-specific CPL data from the table above is more accurate than any national figure for budgeting purposes; the 5.8× spread between lowest (Corpus Christi $47.50) and highest (Lexington $275) CPL markets shows why national averages are near-useless for local planning.
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Statistics
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About the authorMatteo BraghettaFounder · Google Ads and tracking
Matteo Braghetta founded MB Adv and runs its Google Ads accounts. He takes the first call with every new client, reads the accounts every week and writes the agency’s guides.
The other half of his job is measurement: GA4, Consent Mode and server-side tracking, so the platforms learn from real sales.
MB Adv is a Google Partner agency managing about $4.4M a year in ad spend for clients in the US, the UK and Europe.